New Betting Sites in 2023

Are you looking for new betting sites to try out and a new welcome bonus to claim? Look no further. We want to keep you updated on all new sites in the industry. In this article, we will assess the best sites in the market. All operators in our list are licensed by reputable regulators. Besides, they have been scrutinized and approved by our team of experts. Our new betting sites analysis outshines the rest, from attractive sign-up offers to generous rewards.

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How our New Betting Site Review Process Works

We ensure all new betting sites in our list are thoroughly tested by our experts before adding them to our list. Below is the process we follow to ensure that a platform is safe and legit.

  • Open an account -The first thing we do is that we open an account and ensure that the process is as quick and straightforward as it should be. We then proceed to make a deposit, which helps us know if the security protocols such as SSL encryption are in action. We also examine the available payment methods, their reliability, and convenience. The deposit process should only involve a few clicks, and the processing time should be instant.
  • Checking out Available Promotions- After funding our account, we proceed to the bonuses and promotions section to check out the available offers for new players and claim.
  • Placing a bet- We check out the available sports, markets, and odds, then we place a bet on the market of our choice. Again, the process should be hassle-free.
  • Withdrawing winnings- If our bets are successful, we withdraw our winnings and find out how long it takes to receive the money in our account. Fast payouts are an added advantage.
  • Contacting the support team- We reach out to the customer support agents to gauge their expertness and friendliness. Besides, we check out how long it takes to receive a response.
  • Bettors Feedback and Rating- The above steps only account for around 70% of our review. To fill up the remaining percentage, we check out the reviews and ratings of players. A high satisfaction level shows that the operator is committed to offering its customers the best services.

Details of What we look for in New Betting Sites 

Before adding new bookmakers to our list of the best new betting sites, we must examine certain features to ensure it is legit and safe. We want to win the trust of our audience by giving them reliable and trustworthy platforms that guarantee maximum safety. Here are the details of some of the features that we examine before listing a new site.

Licensing and Security

A reliable and safe betting site should be legally recognized and approved. For a bookmaker to appear on our list, they must have a valid license from a reputable regulator like the UK’s Gambling Commission, Curacao Government, and more. Besides, they should use the best security measures and maintain a high privacy level to ensure that players’ online experience remains safe. One of the most commonly used methods is the SSL encryption technology, which ensures the safeness of data transfers over the internet to the operator’s server. It means that all personal and financial data remains free from access by unauthorized parties.


All sites in our list offer a welcome bonus to their new players. Besides, there are other regular promotions for existing customers to keep them entertained. This is a factor that we consider most after security since it is a main attraction of bettors to a site. When examining the promotions, we ensure that the wagering requirements are fair and achievable. We also check out the period given to meet the requirements and ensure that it is fair. Another thing we look at is the min deposit. It should favor all players, whether regular or high rollers.

Sports Coverage 

The range of sports that an operator offers determines whether it accommodates all types of players. A promising new betting site covers both international and local markets. Popular sports like Football, Tennis, Basketball, and Volleyball should be available as they cater for a large number of players. The sports betting markets should also be diverse in addition to competitive odds. Esports coverage has also become popular, and most sportsbooks offer a decent range of popular titles. Some of the esports we expect to find in new betting sites include League of Legends, Counterstrike, Dota 2, and more. Overall, wide sports coverage, a decent range of betting markets, and competitive odds attract players to a new platform. The screenshot below shows an example of a diverse sports market.

Live Betting

The in-play section makes online betting more exciting. It is among the features that experienced bettors look for when choosing a sportsbook. New betting sites should offer an attractive live betting section covering at least popular sports like Football, Ice Hockey, Horse Racing, Tennis, Basketball, and Volleyball. Having live streaming is an additional advantage, as players will want to watch and follow their wagers when betting. Some operators may require you to have a positive bank balance in your account to access the live streaming feature. All the bookmakers on our list also allow players to cash out their bets if they feel like they are going against their expectations. It is an excellent way to minimize possible losses.

Quality Customer Support

Best new bookmakers should have reliable and impressive support service. This means that the agents should be professional, friendly, and always ready to respond to players’ questions and concerns. In addition, there should be a live chat option where players receive instant responses. Accessing the live chat button should be straightforward. Other ways of reaching out for help like email and phone should also be available. Offering 24/7 customer service and supporting several languages also shows that a bookmaker is ready to accommodate players from all over the world.

Why Choose New Betting Site Over Old Ones?

Many players would ask why one would choose a new betting site over the more established ones. There are several reasons why we would recommend new companies. Remember, a new bookmaker will do everything in their power to attract players to their platform. Here are some of the things that attract bettors to new sites.

Generous Bonuses and Promotions

New betting sites offer huge welcome bonuses for new customers to stand out from the crowd. This means that when players create accounts, they stand a chance to claim big bonuses. Most bookmakers offer up to a 100% matched deposit welcome bonus, but some new sites go the extra mile of offering up to a 200% bonus. It does not end there since these operators must retain their customers. So they tend to offer generous regular promotions and rewards to keep the players entertained and hooked up. Joining such platforms gives you a chance to boost your bankroll.

Higher Odds

New bookmakers often offer better deals to attract customers and retain their business. They target high numbers of bettors to place wagers on their site. They offer the best odds compared to other bookies who have already established a customer base. Besides offering competitive odds, new sites provide an extensive range of odds covering several formats like Malaysian, Indonesian, Hong Kong, American Decimal, and Fractional. Players are privileged to switch to their preferred format.

More Betting opportunities

Online players are attracted to sites that offer a diverse range of betting options. New operators are using this to win more players by introducing new sports, leagues, and markets that are absent in established bookies. Adding new products gives bettors more ways to place wagers. While they will not use all the markets on offer, choosing from 100 options instead of 70 means there is more flexibility in choosing what they want to bet.

Innovative Features and Improved Functionality

New betting sites feature the latest designs and software, which make them outstanding. They are also easily accessible, faster, and intuitive. The sites use different approaches to achieve high-level functionality. It makes it easy and quick for players to sign up and place bets. On the other hand, most established sites have built a customer base used to a specific experience when they log in. It, therefore, becomes difficult to change their designs.

State of the Art Mobile Gaming

The rapid growth in technology has resulted a boost in the mobile market. Betting on the move comes with freedom and convenience, which is why most players prefer mobile gambling. All new betting sites offer easy to use state of the art mobile apps with all features, services, and products available on the desktop. Some bookmakers offer mobile-responsive websites where players can only access the site through their browser. If you intend to wager on the move, check out our list of the latest betting apps

A Vast Range of Payment Options

Players are looking for more ways to fund their accounts and withdraw their winnings other than just by using their bankcards. Convenient methods such as Neteller, PayPal and Skrill, and pre-paid cards have become essential. New betting sites have realized this and are allowing their customers to use the banking method of their choice. They also support payments with several currencies to attract players from all over the world. Another factor that attracts players to a platform is fast payouts, which most new sites are embracing.

Features of suspicious New Betting Sites

When reviewing a new betting site, we may observe a few red flags. While they may not necessarily mean murky businesses, they initiate a suspicious environment. Here are some of the things that create suspicion.

Un-recognized Licensing Authority

New bookmakers licensed by unrecognized or offshore authorities raise questions that are subjected to more investigation. In the past, new bookies and casinos have been licensed by such authorities and turned out to be a fraud. New sites should be legally approved and own licenses from reputable regulators like the UK’s Gambling Commission, the Malta Gaming Authority, and more. If we find sites with questionable licenses, we must check out reviews from players, budget invested, among other factors to ensure it is safe for our audience.

Private Bookies

Private bookmakers are not licensed or regulated by any authority, which is the reason to cause suspicion. We have heard of cases in the past where these operators offered enormous bonuses to attract huge deposits and after shut down without notice. They say, “When the deal is too good, think twice.” While most private bookmakers contact us, we do not list them for the reasons which are well known. Operating without licenses in an illegal environment is alarming.

Relationship of Management with Shady Operators

In the past, there have been operators who have accumulated huge amounts of deposits and gave excuses when it came to payouts. Some management will set up other websites and repeat the same process. Before listing a new betting site, we check the history of the management to find out if they have any connection with a scam bookmaker. We let our readers know so that they can avoid them.


Is it safe to wager on new betting sites?

Not all new betting sites are safe to wager. Certain factors determine a safe and legit site to wager on. However, we are here to make your work easier by providing a list of safe platforms that have been scrutinized and approved by our team of experts. Check out the table above and join any of our top 10new betting sites.

How often are new sites established?

There are numerous sites established every year, but only a few become credible choices for bettors. Some may be blacklisted if any suspicious factors are noted.

How will I know is a new betting site is legitimate?

To begin with, a legit new betting site should hold a valid license from a reputable and recognized regulator in the industry. They should also have high-level security measures to ensure players’ online experience is safe. A legit site should not have any connection with shady operators.

Do new betting sites offer sign-up offers?

Absolutely! All the best new bookmakers on our list have welcome bonuses for new players. They range from free bets and risk-free bets to matched deposit bonuses. All you need is to sign up, deposit, and claim your bonus.

What do I need to start gaming on a new betting site?

To start gaming on any betting site, you need to create an account, verify it and make your first deposit. You will then claim your welcome bonus and start gaming. Remember, you must have attained the legal age of 18 years and above for your account to be verified.

Do new betting sites have mobile apps?

ome new sites may have a mobile app, while others offer a mobile-friendly website. Both ways allow you to access all features, products, and services available in the desktop version, including live gambling, live streaming, and cash out.

Is there live streaming in new betting sites?

Most new betting sites, but not all, offer the live streaming option where players can follow their bets by watching. Some may have the multi-view option, which enables one to watch several events simultaneously. You may need a positive account balance to access this feature.

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