Unibet
Money Back Up To £40 Terms & Conditions
Sportingbet
Get up to £50 in Free Bets Terms & Conditions
William Hill
Bet €10 Get €30 Terms & Conditions
Betway
Get £10 in Free Bets Terms & Conditions

Best UK Online Bookmakers

Unibet
Main
Founded: 1997
Official website: unibet
Licence: License MGA / B2C / 106/2000, issued on August 1, 2018, valid until July 17, 2028
Apps:
Site language: EN, HU, EL, DA +15
Phone:
Email: info@unibetsupport.com
Restricted countries:
Payments
Deposit: 10 EUR - 13 000 EUR
Conclusion: 10 EUR - 100 000 EUR
Bookmaker`s commission: 0%
Account currency: BGN, BRL, CAD, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, SEK
Payment systems: VISA, VISA Electron, MasterCard, Maestro, Webmoney +2
See all
Betting
  • Min bet: 0,1 EUR
  • Max bet: Varies
  • Margin Terms & Conditions
Football 2.5% Hockey 5.5% Tennis 4.5% Basketball 5.3%
Cybersport Yes Live betting Yes Live streaming Yes
Additional markets Horse racing, politics, poker, esports and virtual sports
William Hill
Copy promo code
Promo code
Reviews
0
Main
Founded: 1934
Official website: williamhill
Licence: Gibraltar, Italy, Malta, Nevada, Spain, Sweden, United Kingdom
Apps:
Site language: Chinese, Czech, Danish, Dutch +15
Phone: +44 (0)20 8918 3732
Email: customerservices@williamhill
Restricted countries: US, AF, AU, CI, CU, CD, IR, IQ, LR, LY, KR, SD, SY, ZW
Payments
Deposit: 10 EUR 20 USD - 110,000 USD - 99,000 EUR
Conclusion: 10 USD - 500,000 USD
Bookmaker`s commission: 0%
Account currency: AUD, CAD, CHF, DKK, EUR, GBP, HKD, JPY, SGD, USD
Payment systems: VISA, VISA Electron, MasterCard, Maestro, QIWI VISA Virtual +9
See all
Betting
  • Min bet: £0.03
  • Max bet: Varies
  • Margin Terms & Conditions
Football 5.4% Hockey 4.5% Tennis 5.4% Basketball 4.0%
Cybersport Yes Live betting Yes Live streaming Yes
Additional markets Politics, entertainment, awards
Sportingbet
Main
Founded: 1998
Official website: sportingbet
Licence: licensed by the UK Gambling Commission under the Gambling (Licensing and Advertising) Act 2014.
Apps:
Site language: EN, PT, DE, ES +1
Phone: 08000280348
Email: admin@sportingbet
Restricted countries: US, PT, FR, IT, ES
Payments
Deposit: 10 USD - 5 000 USD
Conclusion: 10 USD - 1 000 USD
Bookmaker`s commission: 0%
Account currency: EUR, RUB, USD, GBP, AUD, CAD, DKK, SEK, JPY, SGD, HKD, CHF, NOK, ZAR, PLN, ARS, BGN, BRL, CZK, HUF, MXN, RON, CLP, PEN, CNY
Payment systems: VISA, MasterCard, Maestro, Bank Transfer, Paysafecard +1
See all
Betting
  • Min bet: 0,5 USD
  • Max bet: Varies
  • Margin Terms & Conditions
Football 7.7% Hockey 8.3% Tennis 4.8% Basketball 4.7%
Cybersport Yes Live betting Yes Live streaming Yes
Additional markets Horse racing, politics, esports and virtual sports.
Betway
Main
Founded: 2006
Official website: betway
Licence: Licenced by the Betting Control and Licensing Board of Zambia under Licence Number : 0000862, Licence Number : 0000033 and Licence Number : 0000027
Apps:
Site language: EN, DE, FI, FR +7
Phone: +260 96 107 1324
Email: Support@betway
Restricted countries: US, SG, DK, IL, TR, IR, FR, BG, BE, GR, MX, ZA, GL
Payments
Deposit: min 10 USD
Conclusion: min 10 USD
Bookmaker`s commission: 0%
Account currency: AED, EGP, KWD, USD, BRL, EUR, NOK, CAD, GBP, NZD, CHF, INR, SEK
Payment systems: VISA, VISA Electron, MasterCard, Maestro, NETELLER +6
See all
Betting
  • Min bet: 0,05 EUR, 0,1 USD
  • Max bet: Varies
  • Margin Terms & Conditions
Football 6.2% Hockey 7% Tennis 6.5% Basketball 6%
Cybersport Yes Live betting Yes Live streaming No
Additional markets Show business, politics, culture and cyber football
Marathonbet
Main
Founded: 1997
Official website: marathonbet
Licence: Panbet Curaçao N.V., registered in Curaçao, Netherlands Antilles, registration number 118257, at Abraham de Veerstraat 9, Curacao, Netherlands Antilles.
Apps:
Site language: PL, PT, RU, EN +22
Phone: +44-1273-964706
Email: support@marathonbet
Restricted countries: GU, IL, MM, SG, SY, TR, AS, CC, LY, YT, MQ, NU, NC, HM, PN, GF, PF, TF, BG, DE, HU, DK, IT, CY, LV, NL, BV, PT, RO, SK, FR, CZ, AU, US, VG, VI, GP, PR, RE, MP, GS
Payments
Deposit: 70 RUB, 1 EUR, 2 USD
Conclusion: 350 RUB, 5 EUR, 6 USD
Bookmaker`s commission: 0%
Account currency: USD, EUR, RUB, AUD, AZN, ARS, AMD, BGN, BHD, BOB, BRL, GHS, HKD, GEL, DKK, AED, INR, JOD, ISK, KZT, CAD, QAR, KES, KGS, CNY, COP, BAM, CRC, MYR, KWD, MXN, MAD, uETH, MDL, NGN, NZD, NIO, NOK, OMR, PYG, PAB, PEN, MOP, PLN, RON, RSD, SAR, SGD, TWD, TZS, THB, TND, TRY, UGX, UZS, UAH, UYU, XAF, RWF, GBP, CZK, CLP, ZAR, KRW, JPY, uBTC, uBTH
Payment systems: VISA, VISA Electron, MasterCard, Maestro, QIWI Wallet +11
See all
Betting
  • Min bet: 1 RUB
  • Max bet: Varies
  • Margin Terms & Conditions
Football 2.5% Hockey 5.8% Tennis 4.2% Basketball 5%
Cybersport Yes Live betting Yes Live streaming Yes
Additional markets Financial betting, casino, live casino, sweepstakes, lottery and virtual sports betting

Today`s Bets

22:00
Liverpool v Real Madrid
22:00
Eintracht Frankfurt v Rangers
18 May today
04:30
STL Blues v COL Avalanche
19 May tomorrow
02:00
NY Rangers v CAR Hurricanes
04:30
EDM Oilers v CAL Flames
21:45
Everton v Crystal Palace
22:00
Chelsea v Leicester
22:00
Aston Villa v Burnley
18 May today
03:45
MIA Heat v BOS Celtics
11:00
Felipe Meligeni Rodrigues Alves v Nuno Borges
11:00
Zsombor Piros v Egor Gerasimov
11:00
Sebastian Ofner v Aleksandar Vukic

Betting Offers

William Hill
until 31.05.2022
William Hill - Free or 4

How it works Follow a few simple steps to use this offer

Our Experts

Yan Zhylinski
Yan Zhylinski Pro

Top Online Bookmakers

To ensure that you have an unforgettable sports betting experience while ensuring that you maximize your winnings at online sports betting sites, you need to play at the best bookies in business. While each UK sports betting site no doubts has got its advantages, some of them stand out from the rest – and its these that you need to prioritize when opening your account with them. While opening an account you may get free bets credited to your account or a welcome bonus. Other bookmakers are known for offering high odds and exceptional customer support, to mention but a few.

On this page dedicated to ranking top online bookies in the UK, we offer you a comprehensive list of top online bookmakers for 2021 drawn up by our experts. We aim to assist our readers in identifying the top bookmakers and what to look out for when looking for top online bookmakers. This best online bookies guide extends further and identifies sites with the best offering per sport.

Why Choose Online-Bookmakers.com?

That’s the million-dollar question. Why choose our site when there are other reviews online? What do we have to offer over the competition? It’s easy – our reviewers never post sponsored reviews and promise an unbiased and in-depth look into the best sports bookies on the market right now. We strive to help novice punters find their footing online and choose the absolute best bookies.

How We Rate Bookmakers

Our experts use several criteria to rank betting sites on our list. They don’t just write reviews off the top of their minds. The process involves a lot of aspects that a bookie must satisfy before it can make it to our list.

You see, not all bookies are the same. In order to cover all the basics, our experts take an in-depth look into every nook and cranny of our recommended bookies to give you a clear overview of what you can expect.

Honest reviews and ratings
Accurate sports betting and predictions
Latest free bets and sign-up bonuses
Yan Zhylinski
Yan Zhylinski Leading expert

There are a number of fantastic bookmakers available in the UK that are always striving to provide the best odds for their customers, as well as running incredible promotions to gain new customers as they try to edge out the competition.

Massive corporations such as Bet365, William Hill and SkyBet will frequently promote their services across a multitude of digital services such as TV and radio, as well as getting brand exposure to the public at events up and down the UK. As they’re such big corporation, they tend to have a bigger income that gives them the opportunity to market their brand on a larger scale.

How We Choose The Best UK Bookmakers

When deciding who the best online bookmaker in the uk are, we carry out an in-depth analysis of the sites that include security and licensing, the user experience, the range of sports and betting markets, the live betting and streaming, their bonuses and promotions, the mobile platform, payment options and the quality of customer support.

We combine these factors together as we believe they matter the most to players. The steps we took are as followed:

  • Registered, funded the account, and claimed a bonus if there was any;
  • Checked the range of sports, markets, and odds;
  • Placed wagers on different devices;
  • Monitored the deposit and withdrawal times, limits, terms, and conditions;
  • Contacted the customer support representatives for each site;
  • Checked the history of each site, their track of records, whether there have been any complaints about them, and the quality of security

Key Characteristics to Identify a UK Bookmaker

Betting companies should be easily recognisable in the UK when you walk through a local town, as they’ll normally have promotions in their store regarding an upcoming event. Their branding will be loud to get your attention and the same can be said for their online advertising, as TV and web ads will do their best to make a lasting impression.

The Top List of UK Online Bookmakers

The UK have a fantastic range of online betting sites for punters to chance their luck with. Like most organisations, each company have their pros and cons and we've put together a few that should be instantly recognisable to the UK public. Like being instantly recognizable, they’re also some of the best online bookies. Find our bookmaker reviews below.m

Bet365 Bookmaker

Bet365 are one of the best sports betting sites in the game. They've ensured they're available on desktop and mobile, their customer service is very good and their website is incredibly user friendly. They also give their customers the chance to watch selected sport that they've placed a bet on and have a wide selection of in-play betting.

up to 100 GBP
Bet365 UK

SkyBet Bookmaker

Sky Bet is a common name in UK entertainment space. Its fame amongst the sports community is with the iconic brand – Sky Sports. Not only does it shine in reporting and covering live sports events, but its sportsbook is something worth considering if you are into betting. The Sky Bet come in a user friendly interface coupled a native mobile app for its customers. The welcome offer at Sky Bet is simple, allowing players to see thousands of sports markets that are on offer, with horseracing and football particularly being impressive at Sky Bet.

Sky Bet has a wide range of markets, including a great in-play offering for those who like to place live bets. Live-streaming is also available on a massive number of sports, mainly United Kingdom horseracing and major football events.

Skybet UK

William Hill Bookmaker

William Hill is one of the most popular and well-established sportsbooks in the United Kingdom. They offer their customers some of the most attractive bonuses (no wonder they are often referred to as “The Bonus King”). This bookmaker mostly provide best markets, features, and bonuses, especially for popular markets such as football, greyhound racing, horseracing, tennis, cricket, basketball.

As their customer, you can even go ahead and request your odds on any sports betting event by using the #YourOdds feature. William Hill two different welcome bonuses – one for desktop users, and the other one for mobile phone users, so you need to check them both out.

William Hill is one of those top bookmakers in the UK that has a true sense a tradition in addition to a classic feel to it. While they offer plenty of sports to bet on, without a doubt, they are one of UK’s go-to bookmakers for wagering on football too. Overall, they have fantastic odds, and they cover all domestic soccer action in the United Kingdom every single season.

Bet €10 Get €30
William Hill UK

Ladbrokes Bookmaker

Ladbrokes is another top bookmaker in the United Kingdom, and successful platform loved by hundreds of thousands of players in the United Kingdom. They offer their customers and excellent and user-friendly, and their website design is by itself attractive and unique. When it comes to different features that you can use, they have plenty of them in place, a Bet Builder, high-quality live streaming, and the availability of cash-out.

Ladbrokes Sportsbook has a good reputation for offering many reload promotions for existing bettors such as early payouts, accumulator profit boosts, as well as enhanced odds. If you prefer betting amongst your peers instead of the sportsbook, you might want to try Ladbrokes betting exchange. Ladbrokes is a bookie that can take your betting expeditions to the next level since they are among the best online sports betting sites in the United Kingdom.

With an appealing site design, plenty of sports, and some of the best odds around, you may want to try Ladbrokes, and we can tell you that you won’t regret your decision.

£20 Free Bet
Ladbrokes UK

Paddy Power Bookmaker

Paddy Power is a self-proclaimed money-back-special king in the market, and one of those bookmakers in the UK that offers so much more for its customers. Their welcome bonus is very simple and easy to claim, with players bound to enjoy free bets credited to players’ accounts from time to time.

Paddy Power’s rewards scheme for its customers is by far one of the best on the market. For new customers that register with Paddy Power and bet on any market, this bookmaker will refund their stakes on their initial bet. They have several other enticing promotions for customers who deposit using certain methods.

If you are looking for a long-term bookmaker in the United Kingdom, you may want to join Paddy Power. They are one of the best in the market.

€10 Free Bet
Paddy Power UK

Where else do get to wager with £5 and automatically receive a £30 bonus? BetVictor comes with a unique website platform that consists of a unique web design. It’s highly user-friendly and offers players enough sports to choose from, including an impressive range of betting options related to a majority of these sports.

BetVictor’s in-play section is mostly full, and offers competitive live odds. Here, you can find the entire usual features on their platform, including live –streaming, cash-out, quick bets, bet builder, and a bet calculator. They also have an exciting blog that works for new and seasoned bettors alike.

BetVictor also has in place a fantastic customer support department in addition to an extensive FAQ section. They have a site whose design and layout is easy-to-navigate, in addition to offering regular coupons across many events and sports. BetVictor promotes responsible gambling and always tell their customers please gamble responsibly. If you are not of the legal age to gamble, you won’t be able to play here, since this bookmaker promotes responsible gambling.

BetVictor

Coral is one of those bookmakers popularly known for rewarding its loyal customers. Coral is an established brand and boasts of many customers. They have a user-friendly platform aimed at ensuring that its customers have an unforgettable sports betting experience. Another ideal thing about this sportsbook is that they have an enormous amount of competitions that players in the UK can wager on.

When it comes to its markets, this bookies boasts a wide range of markets including exotic markets such as politics and movies. Of course, there is plenty to choose from for the popular events such as football, tennis and basketball. At Coral, you can benefit from several cash-outs and live game options, and even go ahead and try their new “Build Your Bet” feature, especially on soccer events.

At Coral, you can also request odds in case you don’t find anything that you like. You can do so by using #YourCall via Twitter. If you are a fan of virtual sports, you can benefit by choosing to play at Coral. As mentioned earlier, Coral is one of those bookmakers that have an excellent reward scheme, especially for existing players. They are known for coming up with offers such as betting insurance, early payouts, and free bets.

While Coral may not hold the same prestige compared to other sites that we mention in our list, without a doubt, the quality of this brand is up there with some of the best names in the industry. You may want to try them today, and see for yourself what you stand to gain.

€20 Free Bet
CORAL UK

Unibet Bookmaker

Unibet is one the best sportsbooks in the United Kingdom. They offer a massive range of sports in addition to a plethora of markets on individual popular sports such as Rugby, Football, Ice Hockey, among others. They have a Bet Builder feature known as Match Multi, with another new addition being their Virtual Sports section. Unibet also has in-play, cash-out features, and several attractive bonuses that they offer their customers.

Based on the overall range of events, you’ll be struggling to find a bookie that scores quite higher than Unibet. Just by looking at their homepage, you’ll notice that Unibet offers thousands of football and other sporting events on a weekly basis. They cover leagues from all over the globe, and their odds are quite competitive, even if they aren’t the best in the market. They don’t expire after days of activation.

If you enjoy a variety of wagers for your football bets, without a doubt, Unibet is one of the top sites out there. Major Premier League games draws more than 350 betting markets, something that modern-day sports bettor’s hold in very high regard.

That’s not all. Unibet also has plenty of markets, ideal in-play events, and the ability for its customers to place bets via Twitter, and more. Even though they may not have an extensive array of markets for niche sporting events, but you can be sure to find more than you may want for and more when it comes to popular sports.

Money Back Up To £40
Unibet UK

888Sport Bookmaker

888sport comes packed in one of the most appealing website interfaces. It is user friendly, and comes as no surprise as our pick among the 10 best betting sites. But it isn’t looks that matter to us, there is a little bit more. Even though it is mostly known for its casino offering, 888sport also has a sportsbook that comes in as one of the fastest improving online from the perspective of players, with an impressive amount to offer in terms of markets and sports. This includes the best odds on some of the biggest and even niche events such as snooker, bandy, and darts.

The welcome bonus at 888sport is one of the strongest in the market with this bookmaker making it easy for users to claim it. Additionally, their website is also easy to navigate, not forgetting great offerings of promotions for existing players. They have a cool website making bettors feel as if they are in the future.

Besides a superb welcome offer, they also live betting and live streaming services. As a player with an account at 888sport, you can benefit from their enhanced specials every day, and there’s no problem contacting their support reps for assistance should you need some help. Of importance to note is that the first qualifying bet must be placed within 30 days upon registration.

$25 Free Bet
888 Sports UK

Betway Bookmaker

Some of the most experienced players must have heard at least of bet365 as one of those bookmakers with hundreds of thousands of customers, not only in the United Kingdom, but also in plenty of other countries across the globe. This bookie has one of the best sign-up offers on the market (up to £100 in bet credits) which is simple to claim. To qualify for the bonus, you need to deposit at least £5.

The sports market available to customers at bet365 are second to none, and a bookmaker known for offering its customers a chance to wager on many sports and leagues that plenty of other bookies don’t have. Bet365 is also one of the best bookies when it comes to withdrawals with its times varying from as little as a day for e-wallet options such as Skrill and Neteller. As such, it’s one of the best sportsbooks at gaining the trust, especially of new customers.

Get £10 in Free Bets
Betway UK

Compare Bookies to Find Your Perfect UK Online Bookmaker

  Sign up offer Fast Withdrawal (24 hours) Free bets/games for all customers Live sport
SkyBet ✔️ ✔️ ✔️ ✔️
Bet365 ✔️ ✔️ ✔️ ✔️
Ladbrokes ✔️ ✔️ ✔️ ✔️
William Hill ✔️ ✔️ ✔️ ✔️
PaddyPower ✔️ ✔️ ✔️ ✔️
Betfair ✔️ ✔️ ✔️ ✔️
Betway ✔️   ✔️ ✔️
888Sport ✔️   ✔️ ✔️
Unibet ✔️   ✔️ ✔️
Betfred ✔️     ✔️

The Biggest UK Bookmakers vs New UK Bookies

The biggest bookmakers in the UK are the biggest for a reason. They find the right balance of advertising to prospective customers while sponsoring well-known organisations that will give them a broader visibility as opposed to more recently founded bookies who are trying to make a name for themselves. We take a look at the new online bookmakers who will be trying to make their mark on the betting industry.

The Pools
The site offers 25 different sports that punters can take advantage of, as well as virtuals, politics and special markets. The Pools offer a variety of deals and games that could persuade customers to use them, including a free game, ‘Footie5’, that can see the winner win £25k.
Kwiff
Kwiff are unique in the way that when a customer places a bet, their bet could get ‘kwiffed’, meaning their odds on their bet could improve substantially. Using this site would certainly be attractive to a customer as they could receive improved odds, which adds an element of fun to the bet.
Bet UK
BetUK has a massive range of casino games and exclusive live roulette, blackjack and more to bet on. They cover the biggest sports events and competitions in football, horse racing, tennis and more!
21.co.uk
While 21.co.uk do have the option for their customers to place bets on sports, their primary focus are casino games. They give extensive guides on games such as roulette and slot machines with informative blogs with an added option of live casino shows on Channel 5.
Bettarget
Bettarget offer a variety of bets including sportsbetting and casino, including live casino. Customers will find this an easy website to use as it’s catered for beginners and experienced punters.

A Quick Look at Gambling Laws in the United Kingdom

There are many laws to gambling within the United Kingdom that bookmakers need to be aware of and follow, such as the Gambling Act 2005. It’s worth noting that high-level sportspeople may be banned on betting, depending on their sports’ rules on gambling. Regular punters have to follow some very basic rules such as:

  • You must be at least 18 years old to gamble legally – I.D verification will be required
  • You cannot influence a sporting event that you can place a bet on
  • You shouldn’t be under the influence of alcohol or drugs when placing a bet

How to Sign Up and Place a Sports Wager at UK Online Bookies

Once you’ve decided what bookie to sign up with, enter their website and a register/sign up button should be visible (normally in the top right-hand corner). You’ll then need to fill in your personal details to verify your age while also supplying evidence, normally two forms of identity such as a driving license and passport. Once verified, you’ll be asked to submit your card details which will enable you to deposit and place a bet.

What Are the Most Popular Payment Methods for UK Punters?

The majority of punters will use a Debit Card to deposit their money into their betting accounts however, with the emergence of Google and Apple pay, that option is gaining in popularity as it requires the card being registered to the phone rather than the bookmaker. One other alternative is PayPal.

Bonuses & Promotions at UK Sports Gambling Sites

There are a number of bonuses and promotions offered by different bookmakers over the course of the year. They can be dependent on the sport, what time of year it is or if a bookmaker is trying to gain more customers over a slow period. Bookmakers will use these elements to gain new customers, retain current customers that they already have or use their visibility to persuade customers to return.

Types of Sports Wagers Offered in UK Sportsbooks

There are a number of different betting types that can be placed dependent on the sport. Below is a list of sports with their most popular bets to place.

Football

  • Full-Time Result
  • Football Accumulator
  • Normal Time Definition
  • Total Goals, (Under/Over)
  • Correct Score (CS)
  • Half time/Full Time (HT/FT)
  • First Goal Scorer (FGS)
  • Last Goal Scorer (LGS)
  • Half Time Result (HTR)
  • Draw No Bet (DNB)
  • Asian Handicap Betting (AH)

Horse Racing

  • Standard wagers
  • Single-race
  • Exacta Bet
  • Quinella Bet
  • Trifecta Bet

Tennis

  • Outright Betting
  • Match Betting
  • Handicap Betting
  • Over/Under Betting
  • Correct Score
  • In-Play Betting

Golf

  • Bet to win
  • Bet to win without X player:
  • Each way bet
  • Multiple players to win
  • Make/miss cut

Greyhound Racing

  • Win bets
  • Place bets (each way bets)
  • Show bets
  • Win/Place bets
  • Win, Place and Show bets
  • Exacta bets
  • Trifecta bets

Boxing

  • Bout betting / outright winner
  • Will the fight go the distance
  • Method of victory
  • Round betting
  • Grouped round betting
  • Over / under rounds

Cricket

  • Tournament Outright Winner
  • Tournament Best Bowler
  • Series Winner
  • Series Score
  • Match Winner
  • Completed Match
  • Tied Match
  • Innings Run

Snooker

  • Win Bets and Moneyline Bets
  • Totals and Over/Under Bets
  • Point Spread and Handicap Betting
  • Futures and Outright Bets
  • Proposition Bets and Specials
  • Parlays and Accumulators
  • Teasers and Pleasers
  • If Bets and Reverse Bets

What Sports Leagues and Teams Can I Bet On?

It’s rare that you find a sports league or team that at least one bookmaker will offer you the chance to bet on, which gives punters fantastic accessibility to a range of different bets that they can place. Many of the biggest corporations will cover the biggest range of sports and teams to give them the best chance of attracting new customers. These can include ice hockey to badminton, gaelic games to handball including a massive range of teams and players.

Mobile Sports Betting Apps Available for UK Players

In this day and age, it’s part and parcel to have a betting app to compliment a company’s website as the access to mobile phones has never been higher. SkyBet, PaddyPower and even Kwiff are available for all UK players and are available on either the Apple store, the Google store or via the internet.

Key Points to Look at When Choosing a UK Bookmaker

When choosing which UK bookmaker to use, it’s important to analyse which aspects of the company are most important to you and your betting interests. Read on below to find out what you should consider when making your choice.

Trustworthy & License

The first thing we check when reviewing sports bookies is the license. It’s the single most important factor for a bookie to appear on our list. In 2021, it’s getting very hard to filter out the rogue betting sites from the industry. Everyone’s doing their best, but there are too many of them.

Thanks to our reviewers, you can rest assured that all the bookies on our list are fully licensed and legit. You don’t have to worry about the legality of your bets if you join our recommended sites.

Sports Variety

Sure, the license is very important, but what would a betting site be without a great variety of sports? The best online bookmakers in the business usually have at least 30 sports on their list. A good bookie will cover the majors such as football, tennis, and basketball, and offer odds on up-and-coming markets such as Esports.

Not all bookies have odds on specials such as TV/music award shows or politics. Since these markets come with great odds, it would be wise to choose a bookmaker that has them all. The more the merrier.

Range of Markets

The range of markets is equally important. A legal betting site will have a maximum number of markets for each sport. Football, for example, should be aptly covered with hundreds of markets. It’s great to have that many options since you don’t want to stick to 1x2 betting all the time.

Odds

The top bookies in sports betting should have industry-leading odds. With that many bookmakers available online, it’s a great idea to shop for odds. You will see this regardless of the marketing campaigns, not all of them have great odds. Of course, you should choose the one that promises the best returns.

It’s not only the odds that are important, but if they’re bad, the number of markets and range of sports won’t matter.

Live In-Play Betting

Pre-match betting may be most common, but if you ask punters, live betting is more exciting. The top sports betting sites all have live betting platforms. For those unaware, these allow you to place bets on live matches. The fact that you’re betting in play opens up a world of possibilities and unique markets you can’t get elsewhere.

A good in-play betting platform will at least offer enhanced stats that are updated every minute. Top rated bookmakers might also offer live streaming that allows you to watch the matches you bet on. This will help you make more informed decisions which will lead to better chances of winning. Live betting is one of the major ranking factors in our reviews. We believe that a bookie can’t be on the top if it doesn’t offer such a platform.

Live Streaming

Live betting and streaming should go hand in hand, but unfortunately, you won’t find live streams on every betting site. The reason for that is that the technology and streams themselves are expensive. Even when a bookmaker has live streaming, it will only be available on selected events.

Live streams are available to registered customers only. Punters can usually watch football and tennis matches as well as horse racing streams. Watching the matches you bet on is much better than following live stats since it will give you a clear look at the chances of both teams.

Payment Options

You can deposit your money to pay for the bets you place by either using your debit card or PayPal. There may be deposit limits that you set yourself to help you stay in control of your bets.

Customer Support

Good customer support is essential when you bet online. New players are likely to have more than a few questions, and bookies must satisfy their curiosity with an apt response. Don’t underestimate the importance of the customer service. Without it, the bookie of your choosing loses important points.

Most bookmakers in 2021 will offer several support channels including email and live chat. A FAQ page is required too. This is where you get answers to important questions such as how to add cash to your account and more, qualifying terms for bonus offers, and what the lowest deposit amount is.

Good Reviews

If you want to find the best sports bookies online, you’ll have to take their reputation into account. There are plenty of bookmaker review sites where you can read what experts think. Better yet, you can learn what punters think too in the comments section so you know what to expect of that particular bookie when you join the site.

Site design and navigation

The site design and layout is also important. What good is a bookie with great odds and large number of markets if you don’t know where the Sign Up button is? The best online bookmakers will have user-friendly websites that are easy to navigate regardless of the device.

Friendly Terms and Conditions

When it comes to bonuses and deals, you should read the fine print (terms and conditions). Top rated sportsbooks will have friendly terms without restrictions that will make it hard to get your winnings. That’s one of the signs of bad bookmakers on the market who are only looking to prey upon new ‘victims’.

Useful Apps & Mobile Site

While not all betting sites will have a dedicated app, they should have a user-friendly mobile site. Apps might be better, but mobile websites should make it easy for you to bet on the go.

Best soccer betting bookmaker

£20 Free Bet

Football is the globe’s most popular sport. It is difficult to find a bookmaker that doesn’t offer betting on soccer. With plenty of bookies that offer its customers a chance to wager on soccer, finding the best bookmaker for soccer betting can be an uphill task since this is one area where many sportsbooks try to compete with each other.

When it comes to wagering on soccer, getting the best on the teams to wager on your soccer bets is important. Marathonbet comes in as a top bookie when it comes to wagering on soccer. They not only have the best offers around, but some of the best odds for those who get to wager on soccer. If you are looking for one of the most diverse and niche betting on a soccer event, look no further than Marathonbet.

Marathonbet is one of those bookmakers where you stand to find different markets on a single match of football compared to most of the bookmakers that we’ve reviewed. Marathonbet has been consistent with their soccer odds for quite a long time, and they have proven to be a bookmaker with the best soccer odds and offers more often than any other bookmaker in that we’ve reviewed in our independent football odds comparison tests.

Getting better soccer odds, even by a fraction can go a long way into making a huge difference when betting in soccer. Players use plenty of other criteria to judge a bookie, especially when it comes football betting. Their coverage of more football leagues to bet on in addition to great odds is one of them. Without a doubt, Marathonbet does exceptionally well in this.

With more than 100 football leagues across the globe, Marathonbet covers a massive number of more than 130 leagues, while offering good odds at the same time.

Best bookmaker for tennis betting

up to 100 GBP

Even though tennis remains to be one of those old school battles between two individuals, it remains to be one of the most popular and well-followed sports across the globe. It is the reason as to why tennis is also popular globally in the field of betting just like other popular sports such as soccer.

In the recent years, wagering on tennis seem to have come a long way, with many bettors participating in Wimbledon betting in addition to a variety of other tennis events such as the French, Australian, and US Open.

Plenty of sites offer players a chance to engage in tennis betting. However, some are a good, while others aren’t that ideal for tennis betting. Among the sites that we’ve reviewed, we found Bet365 to be a top betting site for tennis. It is a top site considered for this sport by plenty of players. This bookmaker has a wide selection of tennis betting options, most live streamed tennis matches and amazing odds. The bookie covers tennis events such as ATP, WTA, WTT and UTR. You can also bet on major Grand Slams: Wimbledon, Australian Open, US Open, and French Open.

If you are a novice tennis bettor, you’ll find Bet365 to be very appealing when it comes to tennis betting, thanks to their friendly interface and live tennis events. The best part about this bookmaker is their friendly interface and a wide range of website navigation tools. Bet365 boasts to be among the few sites that streams more than 60,000 tennis events each year.

If you are looking for a good tennis-betting site, you may want to try Bet365. They are certainly the best tennis betting sites, and one of the bet providers of live tennis streaming for several tournaments. They also offer a wide range of deposit and withdrawal options.

Top bookmaker for basketball betting

Get up to £50 in Free Bets

Basketball is one of those sports that seem to be rising in popularity in almost all the countries across the globe. In the United States, for instance, basketball is one of those sports with a huge following across the country. If you love wagering on basketball and looking to find a good site to wager on you are on the right place. Here we will disclose to you our top pick for best basketball betting site.

Unfortunately, though, not all those bookmakers that offer basketball betting are ideal for you. Again, the best bookmaker for a basketball bettor may not be the best sportsbook for another player. Some bettors prefer good basketball odds, while others look for bookmakers that offer live streaming services for major basketball leagues and other tournaments such as NCAA, NBA, and Euroleague among others.

With so many aspects that you may have to take into account, choosing a top bookmaker for basketball may be a difficult task. But we’ve done the hard work for you and sampled basketball betting sites in a bid to establish the best in the business.

Based on our reviews, we established Sportingbet to be a top bookmaker when it comes to wagering on basketball. While there are plenty of other sportsbooks that offer attractive odds for basketball, we found Sportingbet to be far much superior when it comes to the depth of the available betting markets. This is especially true for NBA. This bookmaker offers a deep menu for basketball wagering odds and NBA markets.

That’s not all. Sportingbet is also a popular site among basketball players since they have a good chance of watching live basketball directly on desktop or mobile devices. If you love basketball, you’ll be impressed by live streaming coverage by Sportingbet. You will also enjoy generous basketball offers, especially if you are a new customer.

Best horse racing betting bookmaker

Bet €10 Get €30

Most of us love a flutter on the horse, whether you happen to be watching from the comfort of your home, at the racecourse or just out and about. It comes as no surprise that the safest and the most ideal method of wagering on horses is through a trusted, reliable, and established online horse racing websites.

In today’s modern world, many sites offer horse race betting. When looking for a good site to bet on horse racing, you may find it difficult on where to start. The reason for this is that there are too many of them in business, and finding an ideal one for you can be quite challenging.

Our team of experts has been looking at leading horseracing bookmakers, in a bid to offer you helpful information on which ones you need to try your luck with. Based on our in-depth and extensive research, our experts established William Hill to be a top betting site for horseracing.  William Hill has a stellar reputation in the trade and horse sponsorship such as the 2021 Racing League competition.

They have a generous welcome offer for new players, best odds guarantee, extra places, free bets, enhanced horseracing odds, and some of the best deals. William Hill has promos and deals that players get once they’ve signed up, with existing customers also getting regular rewards and other promotions.

William Hill offer enhanced odds and great offers, especially during big horseracing events such as the Cheltenham Festival, Aintree, the Royal Ascot, as well as the Grand National. They even offer double odds on certain runners, a means aimed at getting you some of the best racing odds. For betting on horseracing, you may want to try William Hill Sportsbook.

Top bookmakers for esports betting

Get £10 in Free Bets

Esports betting industry does not just bear importance in the world of esports, but in the online betting sphere too. It seems to have already developed beyond the initial expectations of experts. If you look around, you’ll notice that Esports betting sites keep growing in numbers across the globe, following alongside investment numbers and viewership.

However, you need to note that not all esports betting sites in business are worth the hassle. Some of them are not capable of providing the best user experience. Most either take a massive cut on odds, lack the depth, lack proper customer support channels, or player stake not returned. 

That said, you need to pick an esports bookie that you know you can trust. Unfortunately, finding a reliable esports bookie seems to be becoming increasingly difficult and challenging with each year passing. For the best possible experience, you may have to opt for the most prominent and the biggest esports bookies in business.

We rank Betway as the top esports betting site in 2021. But why, you may ask. Betway is a safe online bookie that has been around for many years. They offer some of the most competitive odds and lines for esports betting. Esports fans can wager on the biggest esports events, while using a variety of convenient and trustworthy banking options when placing esports wagers.

Even though there are other sites that are offering Betway with some tight competition, without a doubt, Betway ranks slightly higher than their competitors when it comes to esports betting. For an unforgettable esports betting experience, you may want to try Betway Sportsbook. 

UK Online Sports Betting FAQs

We have some of the most common questions that are asked regarding online sports betting.

Why trust bookies' UK bookmakers reviews?

Reviews that are written by UK bookmakers are trustworthy because they do their research into the information they’re providing. They use the analytics available to form statistics and facts to help punters choose what they believe would be the best bet to win. Any false information provided by a bookie would be bad advertising and would harm their customer retention and they’d be deemed untrustworthy.

Who are the top 1 online UK bookmaker?

There are many factors to consider when deciding who is the number one UK bookmaker, and at the end of the day, it’s down to the bookie who they prefer to use the most.

Who regulates gambling in the UK?

The gambling commission regulate gambling in the UK.

How do online bookmakers work?

Online bookmakers accept bets placed by their customers on pre-set odds and paying out the winnings on any winning bets.

Why should I use UK betting sites?

UK betting sites are easy to access and offer an incredible selection of markets to choose from, as well as being easily accessible.

Do I have to pay taxes on my betting returns?

You do not have to pay taxes on your betting returns in the UK.

Where can I play daily fantasy sports in the UK?

Betting on fantasy sports is very new to the UK however PaddyPower do offer it to their customers.

How many betting shops are in the UK?

As of 2020, there are a total of 6,735 betting shops in the UK. It’s unclear whether COVID-19 has made an impact on that number.

What is the legal age for online sports betting in the UK?

You must be at least 18 years old to gamble legally.

What are the best bookmakers for football?

According to research, Bet365 is the best site for betting on football markets.

What are the best betting sites for horse racing?

According to research, Bet888 is the best site for betting on horse racing.

Is betting in the UK safe?

It is well known that betting in the UK is very safe.

Can I fund my betting account with bitcoin?

Yes, you can fund your betting account with bitcoin as long as the licensed site allows it.

Live
Live
News

DISNEY CEO ACKNOWLEDGES ‘NOTEWORTHY’ SPORTS BETTING OPPORTUNITY

2021-12-15 18:00
News

Codere Set to Become Real Madrid’s Official Bookmaker for 5 Seasons

2021-10-19 18:00
News

BetUs Bookmaker Teams Up With Coinify For Fast Crypto Betting Deposits

2021-10-19 18:00
News

The Government may impose a ban on offshore betting firms sponsoring UK football shirts

2021-10-19 18:00
Bonus 100% Up to 122€!
Bonus
100% Up to 122€
Promo code
News

Ladbrokes owner shares high revenues amid takeover approach

2021-10-19 18:00
News

Inside Africa’s Burgeoning Online Sports Betting Industry

2021-10-19 17:00
News

DraftKings make Investments in Vivid Seats SPAC with Boehly Cutting Stakes

2021-10-19 17:00
Sports betting

Kolkata Knight Riders v Rajasthan Royals Odds and Predictions

2021-10-11 16:00