Best Online Bookmakers & Sports Betting

Best Bookmakers for the month

Since the beginning of this year, more and more bookies have gone ahead to apply for licenses to offer sports betting services to a rising number of bettors globally. There are those who’ve performed exceptionally well since opening their doors for business, with some of them claiming monthly awards as some of the best bookmakers in business.

There has been some competition this month, a move that has seen a number of sportsbooks competing for the top prize. The following are the best five bookmakers for the month. The rating is based on a score of different metrics which we believe are the best when assessing bookmakers. While we only list the best bookies, it obvious there is competition amongst them and eventually there has to appear the overall best. Based on our ratings, 1 is the weakest, with 10 being the strongest.

There are more than 100 bookmakers currently in business. It was not an easy undertaking choosing the above five top 5 sportsbooks for the month of July. There are several other good sportsbooks in the market doing an exceptional job. However, we analyzed the most important factors of interest to bettors when looking for some of the best online bookies in business.

Top 10 best betting sites

If you look around, you will notice that the internet is full of hundreds of online sports betting sites. Unfortunately, it isn’t player justice going through each one of them. And while you can have the patience to go through each one of them, we promise you that our veteran sportsbooks review experts have placed real-money wagers in most of those sportsbooks and know what each site offers.

Among many other things we take into consideration while doing the evaluation, top of the list has to be the legitimacy test. Our aim is to present you with top sites as approved by several Gambling authorities in jurisdictions where online betting is legal, so that you only deal with legit sites. Although the list was broad, the following bookmakers made it into our list of top 10 best betting sites.

1. Bet365 – Bet365 is one of the best betting site in business, especially when it comes to competitive odds. They are one of the market leaders in betting globally, with a massive number of customers in many countries. They offer an extensive range of pre-match and live bets, in addition to outstanding live streaming services. Should you wish to contact the support department at Bet365, you can be sure to find support 24/7.
2. 1XBET – This is an upcoming Russian bookie that has managed to grow in popularity since opening its doors for business in 2011. This bookmaker is fast turning out to be one of the most popular online bookies across the globe. They are good for many reasons. Players who play at 1XBET can expect to bet at a site that’s good to navigate, while expecting to find a good coverage of sports on the site.
3. Sportingbet.ag – Launched over 10 years ago, Sportingbet.ag is extremely popular. They have an irresistible welcome offer and a comprehensive range of betting opportunities on their classy website. Sportingbet.ag is an extremely popular choice of alternative bets, especially for those who intend at wagering on football. Sportingbet.ag is one of those bookies that you can expect to ager at some of the most competitive odds, especially on popular sports such as rugby and football.
4. MARATHONBET – With a $20 or currency equivalent Welcome Offer, Marathonbet comes with a wide range of markets and sports bets. It’s one of those bookmakers with highly competitive odds and plenty of Asian Handicap option. Customers looking for several banking options will find almost their entire payment options here.
5. Bwin- Bwin is a household name when it comes to online sports betting globally. Bwin is one of those bookmakers in the market with hundreds of thousands of followers. Bettors at Bwin can claim up to £20 or currency equivalent Free Bet Bonus. Most importantly, this bookmaker is listed on the Vienna Stock Exchange since the year 2000, on the ATX index. They are one of the most trusted bookies where you can wager on popular and niche sports, such as snooker, darts, and bandy, among others.
6. William Hill – William Hill is an historic and one of the top bookies in several countries across the globe. Many bettors find this bookmaker to be their ideal online sports betting site. William Created in 1934, William Hill is one of those reputable and licensed bookies known for their high odds, a massive range of betting markets, and exceptional customer care support.
7. 22BET – Can you pass the chance of claiming a 100% Welcome Bonus of up to €122 or currency equivalent? This is what you stand to gain when you sign up with 22BET. Being a recent bookie that was established in 2018, 22BET has rapidly grown and expanded its offerings. It has attracted customers from Europe, America, Asia, and Africa. 22BET has a massive range of sports that players can bet
8. UNIBET – Established more than a decade ago in 1997, UNIBET is one of the top online bookmakers in business with a massive number of customers globally. They have an enticing welcome bonus, plenty of country-specific payment options, and a customer support department that operates 24/7. Should you wish to reach out to the support department here –especially via Live Chat, email, or phone-, you can expect to find assistance 24/7.
9. Betsson – This is another exceptional bookie in business. They offer new customers up to €125 or currency equivalent Welcome Bonus. Betsson is one of those growing sportsbooks in business that boast of more than four decades of experience. Despite its mouth-watering welcome bonus, customers with accounts here can expect to wager at an easy-to-navigate site, fund their accounts using several banking options, and bet with the assurance of their security online.
10. 188BET – 188BET makes into our list of top 10 online bookmakers based on a number of reasons. They offer a good welcome bonus, 10,000 different events to bet live monthly, and excellent enhanced odds offers. 188BET runs one of the most dedicated customer support department, with support reps who are ready to assist customers with their queries or complaints.

Selected from the multiple betting sites that are currently in the market, the best bookies that appear in our rankings have their own advantages. The ones that we have listed above are safe and if you are looking for the best betting sites, look no further than any of these listed above.

How we select the best betting sites

Since there are a great number of sportsbooks currently with licenses to offer sports betting services to customers, it can be extremely difficult to choose the best operator. A majority of bettors find it difficult choosing a single operator to register and bet with when they want to place their bets.

If you are here, count yourself lucky. For you to have one of the best sports betting experience, we’ve done the hard work of establishing a ranking of top online sportsbooks, based on a rational and objective analysis.

So, what elements do you need to consider before choosing an ideal online sports betting site to suit all your needs? What are some of the most important elements that deserve your online subscription in a bookie of your choice? Of importance to note is that rating and ranking a site is not a one-step process. It’s a process much more involved. We do take a considerable time to evaluate a site before recommending it to you.

Here is where we cut to the chase and from all the noise and tell you what we look when selecting the best betting sites in business. According to our experts, the following are some of the most crucial factors that you need to take into account when you need bet at the best online bookies in 2021. Before signing up you need to consider the following factors:

Ease of registration

Registering an account with a bookie should be fast and simple. But that that is the case with some bookies. You may end up being frustrated by the number of details you are required to fill before you open an account. If you find that the registration process takes a lot of time, then there is high chance it will take you longer when withdrawing. This is the last thing a bettor would want to experience.

The ease of registration is one of the most critical factors that we look at when selecting some of the top betting sites around. If you find that a site that you want to register with will see you taking long to have your account up and running, there’s no harm in looking elsewhere. Why take a lot of time to have your account running when you can do so at a bookie that will see you beginning to wager in less than five minutes? When selecting some of the best betting sites around, we consider how fast they can have customers’ accounts set up.

Bonuses and gifts

Bonuses and gifts tend to be tricky areas of review, but our experts do our best to be objective. Some bettors rely and like deposit match bonuses, while at the same time, they remain to be a significant area of complaint and heated debate by players who accept them.

When rating a bookie, among the things we take note of are the available bonuses and offers. While plenty of sites tend to offer some deposit match bonus, especially for new players, we mostly prefer it when they apply more thoughtfulness. Deposit match bonuses may suffice for many bettors, but how good are they? Do they come with hard terms and conditions?

Before you sign up with a bookie of your choice, you need to consider their bonuses and promotions. We understand that there is competition out there and only some of the bookmakers with the best offers carry the day. With bonuses and promotions a lot of bookmakers will at least offer something to keep players excited, but that isn’t enough conviction for signing up. The bonus has to be most reasonable in terms of wagering condition and bonus vale.

When scrutinizing the wagering conditions we take into account many things. Apart from playthrough requirement, expiry period is important so that the bonus do not expire after days after activating them.

Fast payouts

Another area that we closely explore when it comes to the selection of top bookies that you need to play at are their payout speeds. Our rankings take into account, among other things, the speed of payouts, should you wish to initiate withdrawals on your winnings. Of course, this process should be fast as it is the wish of many players.

Before we list a sportsbook in our site, rest assured that we have thoroughly tested its speed of withdrawals. Plenty of gambling sites in business are more than happy to accept your deposits. Unfortunately, though, some tend to become slow when processing your payouts. We do not like that, and it affects our rankings.

Best online bookies in 2021 have adopted payment methods that are fast including cryptocurrencies and e-wallets. So far, the two options are known to be the fastest and are an attraction to many players. With cryptocurrencies, withdraws may take a few minutes after processing to reflect in your account.

Fast payouts is an important thing that you need to consider when choosing a sport betting site that you need to deposit and play at.

Loyalty program

Loyalty programs come close to bonuses and gifts. Does a sports betting site of your choice have in place a loyalty program aimed at rewarding loyal players. When selecting and recommending some of the best betting sites that you need to register with, you need to look whether they have some sort of a loyalty program in place. After all, if settle for a site and bet for a while, the least they can do is to reward you in some way, a VIP program being one of them.

When selecting good online sportsbooks, we consider those bookies that have a loyalty or VIP club. It’s an ideal thing for a top bookmaker to offer standard “betting converts to points, followed by points convert to some small amount of cash” kind of program. With a VIP program in place, bettors are awarded with points every time they wager. They can redeem these points to cash prizes, free bets, or any other offers that a bookie with such a program has in place.

Application for phones and computers

Over the last few years, tablets and smartphone access has somewhat become increasingly more important. Their importance seems to have increased across the world of online sports betting, with plenty of players now preferring to place their wagers on the go. More players now have the desire to take their sports betting with them everywhere they go, a move that makes mobile formatting and wagering on PCs a prime consideration.

We use 50% as the standard percentage for a decent mobile sportsbook. If a player can access at least half of the games that are available on the full site, they should be pleased. But of importance to note is that number is beginning to rise. More recently, we are noticing plenty of websites focusing in having native apps that works well in mobile device or at least a mobile-adaptive site.

Plenty of bookmakers are now coming in with apps and sites that are 100% available, regardless of whether you are wagering on android or Apple devices. Luckily enough, plenty of these apps are easy to navigate and available for download.

Among other things, when selecting the best betting sites in business, we consider whether they have a decent native mobile betting app that players can access it from their PCs or mobile devices. On top of that, we consider the user interface of the app. We expect a smooth experience while on the move on all mainstream phones and PCs, whether you are using a native app or a mobile-responsive site to bet.

What Should You Look for in the Best Online Bookies?

As mentioned, there are plenty of criteria a betting site must satisfy in order for a punter to join it. We cover them all when we review sportsbooks and will walk you through the detailed process below.

Comparison of the Best Betting Sites

The ranking factors that we have included so far are part of the evaluation process that we take when comparing some of the best online betting sites in business. If you are looking for an ideal sports betting site to wager with, choosing the right one can be very important. Wagering at an unlicensed and unregulated site isn’t a nice idea. It is not a good thing taking the chance. The following are some of the comparison factors that we take into account when gauging the best betting sites currently in business. We compare them on offers, and all the parameters above:

There are many top bookies in business, but the above made it into our online bookies list for top picks. While we always advise you to register at any of the above betting sites to enhance your chances of winning, it’s important to be aware of which bookmakers you need to make a habit of wagering with, and the reason for that.

While the table above takes into consideration reliability, payment speed, legitimacy, live betting, we found out that free bet valid for some days is something that many bettors look up to. Other things that many players find attractive from bookies include the ease of registration, loyalty programs, and application for phones and computers.

Based on our comparison, we established Pinnacle to be one of the top bookmakers based on many of the parameters we listed. But as you can see from the above table, there are other bookies offering unrivaled services to even the best names in business.

Best soccer betting bookmaker

Football is the globe’s most popular sport. It is difficult to find a bookmaker that doesn’t offer betting on soccer. With plenty of bookies that offer its customers a chance to wager on soccer, finding the best bookmaker for soccer betting can be an uphill task since this is one area where many sportsbooks try to compete with each other.

When it comes to wagering on soccer, getting the best on the teams to wager on your soccer bets is important. Marathonbet comes in as a top bookie when it comes to wagering on soccer. They not only have the best offers around, but some of the best odds for those who get to wager on soccer. If you are looking for one of the most diverse and niche betting on a soccer event, look no further than Marathonbet.

Marathonbet is one of those bookmakers where you stand to find different markets on a single match of football compared to most of the bookmakers that we’ve reviewed. Marathonbet has been consistent with their soccer odds for quite a long time, and they have proven to be a bookmaker with the best soccer odds and offers more often than any other bookmaker in that we’ve reviewed in our independent football odds comparison tests.

Getting better soccer odds, even by a fraction can go a long way into making a huge difference when betting in soccer. Players use plenty of other criteria to judge a bookie, especially when it comes football betting. Their coverage of more football leagues to bet on in addition to great odds is one of them. Without a doubt, Marathonbet does exceptionally well in this.

Marathonbet

Low Margin

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With more than 100 football leagues across the globe, Marathonbet covers a massive number of more than 130 leagues, while offering good odds at the same time.

Best bookmaker for tennis betting

Even though tennis remains to be one of those old school battles between two individuals, it remains to be one of the most popular and well-followed sports across the globe. It is the reason as to why tennis is also popular globally in the field of betting just like other popular sports such as soccer.

In the recent years, wagering on tennis seem to have come a long way, with many bettors participating in Wimbledon betting in addition to a variety of other tennis events such as the French, Australian, and US Open.

Plenty of sites offer players a chance to engage in tennis betting. However, some are a good, while others aren’t that ideal for tennis betting. Among the sites that we’ve reviewed, we found Bet365 to be a top betting site for tennis. It is a top site considered for this sport by plenty of players. This bookmaker has a wide selection of tennis betting options, most live streamed tennis matches and amazing odds. The bookie covers tennis events such as ATP, WTA, WTT and UTR. You can also bet on major Grand Slams: Wimbledon, Australian Open, US Open, and French Open.

If you are a novice tennis bettor, you’ll find Bet365 to be very appealing when it comes to tennis betting, thanks to their friendly interface and live tennis events. The best part about this bookmaker is their friendly interface and a wide range of website navigation tools. Bet365 boasts to be among the few sites that streams more than 60,000 tennis events each year.

If you are looking for a good tennis-betting site, you may want to try Bet365. They are certainly the best tennis betting sites, and one of the bet providers of live tennis streaming for several tournaments. They also offer a wide range of deposit and withdrawal options.

Bet365

up to 100 GBP

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Top bookmaker for basketball betting

Basketball is one of those sports that seem to be rising in popularity in almost all the countries across the globe. In the United States, for instance, basketball is one of those sports with a huge following across the country. If you love wagering on basketball and looking to find a good site to wager on you are on the right place. Here we will disclose to you our top pick for best basketball betting site.

Unfortunately, though, not all those bookmakers that offer basketball betting are ideal for you. Again, the best bookmaker for a basketball bettor may not be the best sportsbook for another player. Some bettors prefer good basketball odds, while others look for bookmakers that offer live streaming services for major basketball leagues and other tournaments such as NCAA, NBA, and Euroleague among others.

With so many aspects that you may have to take into account, choosing a top bookmaker for basketball may be a difficult task. But we’ve done the hard work for you and sampled basketball betting sites in a bid to establish the best in the business.

Based on our reviews, we established Sportingbet to be a top bookmaker when it comes to wagering on basketball. While there are plenty of other sportsbooks that offer attractive odds for basketball, we found Sportingbet to be far much superior when it comes to the depth of the available betting markets. This is especially true for NBA. This bookmaker offers a deep menu for basketball wagering odds and NBA markets.

That’s not all. Sportingbet is also a popular site among basketball players since they have a good chance of watching live basketball directly on desktop or mobile devices. If you love basketball, you’ll be impressed by live streaming coverage by Sportingbet. You will also enjoy generous basketball offers, especially if you are a new customer.

Sportingbet

€50 Free Bet

In order to participate in this Promotion, an Eligible Player must place the necessary Eligible Bets for each respective Challenge during the Promotional Period. Each Challenge has its own set of terms and conditions and wagering requirements and can be completed only once. The Challenges can be completed in any order order. If an Eligible player places the necessary Eligible Bets for each respective Challenge during the Promotional Period, the Eligible Player will be issued with a £20 Free Bet to be used on any sport (the “Free Bet”). Terms and conditions for the Free Bet are set out below. Any Free Bet issued to an Eligible Player is subject to the Website’s Free Bet terms and conditions (the "Free Bet T&Cs"). In the event of a conflict between this Promotions terms and conditions and Free Bet T&Cs, the Free Bet T&Cs will take precedence.

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Best horse racing betting bookmaker

Most of us love a flutter on the horse, whether you happen to be watching from the comfort of your home, at the racecourse or just out and about. It comes as no surprise that the safest and the most ideal method of wagering on horses is through a trusted, reliable, and established online horse racing websites.

In today’s modern world, many sites offer horse race betting. When looking for a good site to bet on horse racing, you may find it difficult on where to start. The reason for this is that there are too many of them in business, and finding an ideal one for you can be quite challenging.

Our team of experts has been looking at leading horseracing bookmakers, in a bid to offer you helpful information on which ones you need to try your luck with. Based on our in-depth and extensive research, our experts established William Hill to be a top betting site for horseracing.  William Hill has a stellar reputation in the trade and horse sponsorship such as the 2021 Racing League competition.

They have a generous welcome offer for new players, best odds guarantee, extra places, free bets, enhanced horseracing odds, and some of the best deals. William Hill has promos and deals that players get once they’ve signed up, with existing customers also getting regular rewards and other promotions.

William Hill offer enhanced odds and great offers, especially during big horseracing events such as the Cheltenham Festival, Aintree, the Royal Ascot, as well as the Grand National. They even offer double odds on certain runners, a means aimed at getting you some of the best racing odds. For betting on horseracing, you may want to try William Hill Sportsbook.

William Hill

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New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.

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Top bookmakers for esports betting

Esports betting industry does not just bear importance in the world of esports, but in the online betting sphere too. It seems to have already developed beyond the initial expectations of experts. If you look around, you’ll notice that Esports betting sites keep growing in numbers across the globe, following alongside investment numbers and viewership.

However, you need to note that not all esports betting sites in business are worth the hassle. Some of them are not capable of providing the best user experience. Most either take a massive cut on odds, lack the depth, lack proper customer support channels, or player stake not returned. 

That said, you need to pick an esports bookie that you know you can trust. Unfortunately, finding a reliable esports bookie seems to be becoming increasingly difficult and challenging with each year passing. For the best possible experience, you may have to opt for the most prominent and the biggest esports bookies in business.

We rank Bovada as the top esports betting site in 2021. But why, you may ask. Bovada is a safe online bookie that has been around for many years. They offer some of the most competitive odds and lines for esports betting. Esports fans can wager on the biggest esports events, while using a variety of convenient and trustworthy banking options when placing esports wagers.

Even though there are other sites that are offering Bovada with some tight competition, without a doubt, Bovada ranks slightly higher than their competitors when it comes to esports betting. For an unforgettable esports betting experience, you may want to try Bovada Sportsbook. 

Bovada

100% Up to $750

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Things to Consider for New Bookmakers

Besides well-known names in the industry, there is a surprising number of new bookmakers coming up. These bookie hopefuls are a great idea for new punters as they’re more likely to try harder than others to appeal to new punters. Of course, that alone doesn’t make them good. Sometimes, trying too hard has the opposite effect.

The good news is that below we have a bunch of criteria that can make or break a new betting site.

Reliable Website

When searching for a new online bookie to join, make sure it’s got a reliable website. This means user-friendly navigation and design. If the design tries too hard to be modern, unfortunately it could be a mess.

Betting Offers

The top new bookies in sports betting should have the best betting offers. This means better deals than well-known sites which should likely appeal to new punters and get the attention of the old ones.

Regulation & Licensing

Of course, every new bookmaker that you plan to join should be properly licensed and registered. Without a license, no bookies can be called good.

Customer Service

When we review new bookmakers, we make sure their customer service is great. They might have features and functions that need explaining, and this means appropriate customer support.

Payments Options

New online betting sites should accept a wide range of payment methods and plenty of currencies as well. The best new sportsbooks on our list offer familiar options and fresh payment methods such as cryptocurrencies.

Understanding Bookies

Before you go and join a betting site, you have to understand how online bookmakers work. If this is your first time with online sports betting, we will walk you through it all. Think of it as our sports betting guide for dummies. We’ll cover the most important aspects below so you learn how bookies work and how to choose one.

While famous bookies are an obvious choice, they are not always the best one. We’ll give you more options and the best bookies in 2021 by our ranking.

Online Bookmakers & Odds

What you first need to understand about online bookmakers are the odds. Unlike the betting shops, online odds tend to be better. There’s a huge difference between running betting shops and online betting sites. Online betting sites are cheaper to run, although the cost depends on the cutting-edge tech they use.

The higher odds are one of the reasons why punters prefer betting online. The money returned to you will be much higher than what you might get in a shop. Online betting is the future and it’s already here, so there’s no point avoiding it anymore.

Online Bookmakers Offers

Another major thing that goes in the favor of online betting sites is the opportunity to use the offers. Betting shops may offer enhanced odds, but online betting sites have bookmaker deals and promotions you can’t get anywhere else. From welcome bonuses and free bets to sport-specific promos, there’s a lot of extra cash to be earned at online betting sites.

Just make sure to cover the lowest qualifying deposit before you claim an offer. Always read the terms and you’ll get loads of extra cash to play with.

Gambling Regulation

As mentioned earlier, the license is most likely the most important factor when choosing a betting site online. The best ones on our list have a license by the UK Gambling Commission. It is widely considered to be the top regulatory body in regards to online gambling and is the most trusted one.

A betting site may also have a Curacao or a Malta Gaming Authority license. There are also local governing bodies in almost every country in the world that can additionally grant a license to a betting site for that particular jurisdiction.

Independent Bookmakers

Current regulatory restrictions, especially in the UK, have given birth to a whole new type of betting sites – independent bookmakers. These are usually licensed by the government of Curacao and attract quite the interest in 2021.

These sites offer plenty of benefits and are fully legit. They do lack the sanction of major governing bodies such as the UKGC, though, and that might be a concern for some punters.

Safe Gambling

One of the often-overlooked factors at online betting sites is definitely the security and safety. A proper new bookmaker should strive for safe gambling. That would be ensured with a proper license first. The other important features are SSL encryption, safe and secure payment methods, and advanced security measures that will keep you safe while betting.