Best UK Online Bookmakers

There are a number of fantastic bookmakers available in the UK that are always striving to provide the best odds for their customers, as well as running incredible promotions to gain new customers as they try to edge out the competition. Massive corporations such as Bet365, William Hill and SkyBet will frequently promote their services across a multitude of digital services such as TV and radio, as well as getting brand exposure to the public at events up and down the UK. As they’re such big corporation, they tend to have a bigger income that gives them the opportunity to market their brand on a larger scale.

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Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegowina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Canary Islands
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote D'Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
East Timor
East Timor
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Europe
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-bissau
Guyana
Haiti
Heard and Mc Donald Islands
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran (Islamic Republic of)
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People's Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libyan Arab Jamahiriya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia, The Former Yugoslav Republic of
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia, Federated States of
Moldova, Republic of
Monaco
Mongolia
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory, occupied
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russia
Rwanda
Saint Kitts and Nevis
Saint Lucia
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten (French Antilles)
Sint Maarten (Netherlands Antilles)
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
Spain
Sri Lanka
St. Barthelemy
St. Eustatius
St. Helena
St. Pierre and Miquelon
Sudan
Suriname
Svalbard and Jan Mayen Islands
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Taiwan
Tajikistan
Tanzania, United Republic of
Thailand
The Democratic Republic of Congo
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
United Arab Emirates
United Kingdom
United States
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Vatican City State (Holy See)
Venezuela
Viet Nam
Virgin Islands (British)
Virgin Islands (U.S.)
Wallis and Futuna Islands
Western Sahara
World
Yemen
Zambia
Zimbabwe
Украина
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Deposit Bonus
No deposit bonus
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Back Up Bet
Cashback
Payments
PayPal
МИР
QIWI
Visa
Mastercard
Кошелек ЦУПИС
ЮMoney
Банковский перевод
Мегафон
Beeline
МТС
Теле2
Элекснет
SberPay
ApplePay
Pix
MuchBetter
Pay4Fun
Wire Transfer
Skrill
Verkkopankki
iDebit
Rapid Transfer
Todito Cash
Sofort
AstroPay
Instadebit
Paysafecard
Boleto Bancario
Op-Pohjola
NETELLER
Trustly
PurplePay
Oxxo
Bank Transfer
INTERAC® e-Transfer
Nordea
Neosurf
ecoPayz
Fast Bank Transfer
EPS Online-Uberweisung
Giropay
Google Pay
Carulla
CashtoCode
Easy Banking
GamersCard
Luxon
Paynet
SPEI
Surtimax
ePAY
Dankort
Maestro
Mister Cash
Ticket Premium
Przelewy24
Blink
Dotpay
iMoje
PayU
Tpay
Skycash
Revolut
MoneyGO
Flexepin
Sticpay
Cryptocurrencies
CyberPlat
Piastrix
Jeton Wallet
Bitcoin
24 All Time
E-Vouchers
WebMoney
AirTM
B-pay
Payeer
Boku
eCheck
Poli
Multibanco
Diners Club
Entropay
ClickandBuy
Citadel
SEB
Swedbank
AMEX
Bradesco
Itau
Santander
Perfect Money
Caixa
Verve
Quickteller
Litecoin
Ethereum
Dogecoin
Ripple
TRON
EOS
BitcoinCash
PayBox
UnionPay
Alipay
Moneta
Entercash
Euteller
DIRECT Debit
Visa Electron
Ukash
SampoPankki
OP-Pohjola Group
PaySec
Sparbanken
Carte Bleue
CartaSi
Siru Mobile
Suomen Verkkomaksut
Danske Bank
Sepa
Zimler
Klarna
Payshop
Alfa Click
MiFinity
eZeeWallet
Discover
CoinsPaid
Tether
Banco do Brasil
JCB
Kassa24
Wooppay
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Shiba Inu
Binance Coin
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Chainlink
Credit Card
Satispay
ADVcash
XRP
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Currency
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Armenian Dram
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Bulgarian lev
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Botswana pula
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Hungarian forint
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Vietnamese Dong
Gambian dalasi
Ghanaian cedi
Guinean franc
Hong Kong dollar
Georgian lari
Danish krone
Djibouti franc
UAE Dirham
US Dollar
Euro
Egyptian pound
Zambian Kwacha
Israeli shekel
Indian rupee
Indonesian rupiah
Jordanian dinar
Iraqi dinar
Iranian riyal
Icelandic krone
Yemeni Real
Kazakh tenge
Cambodian riel
Canadian dollar
Qatari riyal
Kenyan shilling
Kyrgyz som
Chinese yuan
Colombian peso
Congolese franc
Costa Rican column
Cuban peso
Kuwaiti dinar
Lao kip
Lebanese pound
Libyan dinar
Mauritius rupee
Mauritanian ouguya
Macedonian denar
Malawian kwacha
Malagasy ariari
Malaysian ringgit
Maldivian rufiya
Moroccan dirham
Mexican peso
Mozambique Metical
Moldovan leu
Mongolian tugrik
Namibian dollar
Nepalese rupee
Nigerian naira
Nicaraguan cordoba
New Turkish Lira
New Zealand dollar
New Romanian leu
Norwegian krone
Omani Real
Pakistani rupiah
Paraguayan Guarani
Peruvian Sol
Polish zloty
Russian ruble
Saudi Riyal
Swaziland Lilangeni
North Korean Won (DPRK)
Seychelles rupiah
Serbian dinar
Singapore dollar
Syrian pound
Somali shilling
SDR
Sudanese pound
Suriname dollar
Sierra Leone
Tajik Somoni
Thai baht
Taiwanese dollar
Tanzanian shilling
Tunisian dinar
Turkmen Manat
Ugandan shilling
Uzbek soum
Ukrainian hryvnia
Uruguayan peso
Philippine peso
CFA franc (West Africa)
CFA franc (Central Africa)
Pound
Croatian kuna
Czech crown
Chilean peso
Swedish krone
Swiss franc
Sri Lankan rupiah
Ethiopian Birr
South African Rand
South Korean Won (Korea)
Japanese Yen
Platform
iOS
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Language
American
Australian English
Azərbaycan dili
Badînî
Bahasa Indonesia
Bahasa Melayu
Bosanski jezik
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Deutsch
Eesti keel
English
Español
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íslenska
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Kurmancî
Latviešu valoda
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Português (Brasil)
Română
Shqip
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Tоҷикӣ
Zazaki
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العربية
زبان فارسی
سۆرانی
አማርኛ
नेपाली
हिन्दी
বাংলা
සිංහල
ภาษาไทย
ພາສາລາວ
မြန်မာဘာသာစကား
ភាសាខ្មែរ
廣東話
日本語
汉语
漢語
한국어
Sport
UFC
Australian Rules
Автогонки
American Football
Атлетика
Badminton
Bandy
Basketball
Баскетбол 3х3
Baseball
Биатлон
Pool
Boxing
Борьба
Bowls
Cycling
Водное поло
Volleyball
Handball
Golf
Гонки на лодках
Горные лыжи
Rowing
Gaelic football
GAA hurling
Darts
Евровидение
Единоборства
Winter Sports
Кабадди
Кейрин
Curling
eSports
Cricket
Кулачные бои
Кун Кхмер
Лакросс
Лотерея
Лыжи
Motor racing
Motorbikes
Наскар
Table Tennis
Нетбол
Падел
Sailing
Песапалло
Swimming
Пляжный волейбол
Пляжный футбол
Погода
Politics
Прыжки в воду
Прыжки с трамплина
Регби
Rugby League
Rugby Union
Wrestling
Fishing
Surfing
Horse Racing
Squash
Snooker
Greyhounds
Специальные ставки
Спидвей
Тайский бокс
ТВ-игры
Tennis
Тото
Триатлон
Троттинг
Floorball
Формула-1
Football
Футзал
Hurling
Ice Hockey
Хоккей на траве
Bandy
Шахматы
Options
Anti-Accumulator
Bet Builder
Cash Out
Conditional bet
Edit Bet
Lucky
Multibet
Patent
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PLAY Terms & Conditions
Founded: 2017
Licence: Curaçao eGaming n ° 8048.
Official website: 22bet.*
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Target region: International
Regulated: Cameroon, Curacao, Ethiopia, Ghana, Kenya, Nigeria, Tanzania, Uganda, Zambia
Reviews: 0
Apps:
Game Types: Sports Betting, Casino
Live streaming:
Deposit Bonus: Terms & Conditions Only one 100% first deposit bonus per customer The minimum deposit required to get the bonus is 1 EUR. The maximum sports betting bonus is 122 EUR. The bonus will be credited to the customer's account automatically after the first deposit is made, unless the box "I do not want any bonuses" is ticked. Before making a deposit, the customer must select the bonus account where the bonus will be credited. Get a 100% bonus up to 122 EUR for sports betting
Additional markets: Politics, eSports, Virtual Sport, TV games
Min Deposit:
Min bet: 0,2 EUR
Odds formats: EU, Hong Kong, Indo, Malay, UK, US
Overall Margin: 5.3%
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2
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Founded: 2007
Licence: № 1668 / JAZ, Curacao
Official website: 1xbet.*
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Target region: International
Regulated: Cameroon, Curacao, Kazakhstan, Mexico, Nigeria, Senegal, Spain, Uganda, Ukraine
Reviews: 0
Apps:
Game Types: Sports Betting, Casino
Live streaming:
Deposit Bonus: Terms & Conditions A customer is entitled to only one bonus. The minimum required deposit to activate the bonus is 1 EUR.Switch to your bonus account and wager the bonus amount 5 times in accumulator bets. Each accumulator bet must include 3 or more events. At least 3 of events included in such bets must have odds of 1.40 or higher. The bonus is deemed to have been wagered only after all the bets for the specified amount have been settled. 100% Bonus On The First Deposit Up To 152 EUR
Additional markets: Politics, eSports, Virtual Sport, TV games
Min Deposit:
Min bet: 0.3 USD
Odds formats: EU, Hong Kong, Indo, Malay, UK, US
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3
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Founded: 2017
Licence: № 8048/JAZ
Official website: betwinner.*
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Target region: International
Regulated: Curacao
Reviews: 0
Apps:
Game Types: Sports betting, Casino
Live streaming:
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Min bet: £0.01
Odds formats: EU, Hong Kong, Indo, Malay, UK, US
Overall Margin: 4.9%
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Founded: 2012
Licence: No. 5536/JAZ
Official website: melbet.*
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Target region: International
Regulated: Anambra, Curacao, DR Congo, Uganda, Zambia, Russia
Reviews: 0
Apps:
Game Types: Sports Betting, Casino
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Deposit Bonus: Terms & Conditions The minimum required deposit to activate the bonus is $1.The bonus amount must be wagered 5 times in accumulator bets. Each accumulator bet must include a minimum of 3 events, and at least 3 of the events must have odds of 1.40 or higher. The bonus is deemed to have been wagered only after all the bets for the specified amount have been settled. 100% Bonus On The First Deposit Up To $250
Additional markets: Horse racing, politics, esports and virtual sports.
Min Deposit:
Min bet: 0,03 USD
Odds formats: EU, Hong Kong, Indo, Malay, UK, US
Overall Margin: 4.5%
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5
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Founded: 2022
Licence: Curacao
Official website: vave.*
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Target region: International
Regulated: Curacao Gaming Authority
Reviews: 0
Apps:
Game Types: Sports Betting, Casino
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Min Deposit:
Min bet: $0.01
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Overall Margin: 5.2%
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Founded: 2016
Licence: 8048/JAZ2018-040 issued to 1win N.V.,
Official website: 1win.*
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Target region: International
Regulated: Curaçao
Reviews: 0
Apps:
Game Types: Sports Betting, Casino
Live streaming:
Deposit Bonus: Terms & Conditions To wager the funds from the bets bonus account, the player needs to make ordinary bets with odds of 3 and higher. In case of winning at such a bet, the player will be additionally credited with 5% of the amount of the bet on this outcome from the bonus account. Bonus 500% Up To $1100 in 1win
Additional markets: Politics, eSports, Virtual Sport
Min Deposit:
Min bet: Variable
Odds formats: EU
Overall Margin: 4,9%
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7
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Founded: 2022
Licence: GLH-OCCHKTW0702282021
Official website: ivibet.*
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Target region: International
Regulated: Curacao Gaming Authority
Reviews: 0
Apps:
Game Types: Sports betting, Casino
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Deposit Bonus: Terms & Conditions This offer is only available to new players who made their first deposit and selected this offer as a welcome bonus. All players must be 18+ years old and of legal age to gamble. 100% Up To £130 in Ivibet
Additional markets: Politics, eSports, Virtual Football
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Min bet: £0.01
Odds formats: EU
Overall Margin: 5.2%
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Founded: 2020
Licence: license is 8048/JAZ
Official website: 20bet.*
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Target region: International
Regulated: Curacao
Reviews: 0
Apps:
Game Types: Sports Betting, Casino
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Deposit Bonus: Terms & Conditions All players must be 18+ years old. The minimum deposit required to get the bonus is 10 EUR. The wagering requirement will be 5x the bonus amount in accumulator bets. Each accumulator bet must contain at least two selections with total odds 2 or higher. The bonus must be wagered within 7 days. 100% Up To €100 First Deposit Bonus For Sports Betting
Additional markets: Politics, eSports, Virtual Sport, TV games
Min Deposit:
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Odds formats: EU, UK, US
Overall Margin: 5.3%
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Founded: 1998
Licence: 8048/JAZ2013-013
Official website: pinnacle.*
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Target region: International
Regulated: Curacao, Malta, Sweden
Reviews: 0
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Game Types: Sports Betting, Casino
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Additional markets: Politics, eSports, Virtual Sport
Min Deposit:
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Odds formats: EU, Hong Kong, US
Overall Margin: 3.2%
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Founded: 1996
Licence: Belarus, Curacao, Cyprus, Georgia, Kazakhstan, Nigeria, United Kingdom
Official website: parimatch.*
(.com .kz .co.uk .com.cy .ng .by .ge)
Target region: International
Regulated: UK Gambling Commission
Reviews: 1
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Founded: 2009
Licence: 8048/JAZ2016-065 (Starbet N.V., Curacao) Starbet N.V., E-Commerce Park Vredenberg, Curacao
Official website: mostbet.*
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Target region: International
Regulated: Curacao Gaming Authority
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Founded: 2007
Licence: № 140186
Official website: leonbets.*
.ru .com .by .co.uk .es .it
Target region: International
Regulated: Curacao Gaming Authority
Reviews: 0
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Game Types: Sports Betting, Casino
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Founded: 2016
Licence: 8048/JAZ
Official website: ggbet.*
.ru .com .by .co.uk .es .it
Target region: International
Regulated: Curacao Gaming Authority
Reviews: 0
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Game Types: Sports Betting, Casino
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Cashback: Terms & Conditions The cashback amount will be 15%, 20% or 25% of the total amount of deposits depending on the bonus chosen within the period from 11/20 till 12/02. All payouts are subject to conversion into USD, which may affect the final amount. Cashback will be credited to the bonus balance. 25% Cashback Up To €300 in GGbet
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Overall Margin: 5.2%
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Founded: 2006
Licence: 8048/JAZ2017-0003
Official website: pin-up-bet.*
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Why Choose Online-Bookmakers.com?

That’s the million-dollar question. Why choose our site when there are other reviews online? What do we have to offer over the competition? It’s easy – our reviewers never post sponsored reviews and promise an unbiased and in-depth look into the best sports bookies on the market right now. We strive to help novice punters find their footing online and choose the absolute best bookies.

How We Rate The Best UK Bookmakers

When deciding who the best online bookmaker in the uk are, we carry out an in-depth analysis of the sites that include security and licensing, the user experience, the range of sports and betting markets, the live betting and streaming, their bonuses and promotions, the mobile platform, payment options and the quality of customer support.

We combine these factors together as we believe they matter the most to players. The steps we took are as followed:

  • Registered, funded the account, and claimed a bonus if there was any;
  • Checked the range of sports, markets, and odds;
  • Placed wagers on different devices;
  • Monitored the deposit and withdrawal times, limits, terms, and conditions;
  • Contacted the customer support representatives for each site;
  • Checked the history of each site, their track of records, whether there have been any complaints about them, and the quality of security

Key Characteristics to Identify a UK Bookmaker

Betting companies should be easily recognisable in the UK when you walk through a local town, as they’ll normally have promotions in their store regarding an upcoming event. Their branding will be loud to get your attention and the same can be said for their online advertising, as TV and web ads will do their best to make a lasting impression.

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Online-bookmakers.com will never lie to you. We want our readers to enjoy the best possible online betting experience. Our reviews are transparent and always on-point. We don’t just rank any bookie – we only review the top online bookies. Our qualifying criteria mean that not any bookmaker can make it on our list. As a matter of fact, very few do since we only rate the ones with best odds, markets, bonuses, and user-friendly sites.
Yan Zhylinski
Yan Zhylinski

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The Top List of UK Online Bookmakers

The UK have a fantastic range of online betting sites for punters to chance their luck with. Like most organisations, each company have their pros and cons and we've put together a few that should be instantly recognisable to the UK public. Like being instantly recognizable, they’re also some of the best online bookies. Find our bookmaker reviews below.

Bet365

Bet365 are one of the best sports betting sites in the game. They've ensured they're available on desktop and mobile, their customer service is very good and their website is incredibly user friendly. They also give their customers the chance to watch selected sport that they've placed a bet on and have a wide selection of in-play betting.

SkyBet

Sky Bet is a common name in UK entertainment space. Its fame amongst the sports community is with the iconic brand – Sky Sports. Not only does it shine in reporting and covering live sports events, but its sportsbook is something worth considering if you are into betting. The Sky Bet come in a user friendly interface coupled a native mobile app for its customers. The welcome offer at Sky Bet is simple, allowing players to see thousands of sports markets that are on offer, with horseracing and football particularly being impressive at Sky Bet.

Sky Bet has a wide range of markets, including a great in-play offering for those who like to place live bets. Live-streaming is also available on a massive number of sports, mainly United Kingdom horseracing and major football events.

William Hill

William Hill is one of the most popular and well-established sportsbooks in the United Kingdom. They offer their customers some of the most attractive bonuses (no wonder they are often referred to as “The Bonus King”). This bookmaker mostly provide best markets, features, and bonuses, especially for popular markets such as football, greyhound racing, horseracing, tennis, cricket, basketball.

As their customer, you can even go ahead and request your odds on any sports betting event by using the #YourOdds feature. William Hill two different welcome bonuses – one for desktop users, and the other one for mobile phone users, so you need to check them both out.

William Hill is one of those top bookmakers in the UK that has a true sense a tradition in addition to a classic feel to it. While they offer plenty of sports to bet on, without a doubt, they are one of UK’s go-to bookmakers for wagering on football too. Overall, they have fantastic odds, and they cover all domestic soccer action in the United Kingdom every single season.

Ladbrokes

Ladbrokes is another top bookmaker in the United Kingdom, and successful platform loved by hundreds of thousands of players in the United Kingdom. They offer their customers and excellent and user-friendly, and their website design is by itself attractive and unique. When it comes to different features that you can use, they have plenty of them in place, a Bet Builder, high-quality live streaming, and the availability of cash-out.

Ladbrokes Sportsbook has a good reputation for offering many reload promotions for existing bettors such as early payouts, accumulator profit boosts, as well as enhanced odds. If you prefer betting amongst your peers instead of the sportsbook, you might want to try Ladbrokes betting exchange. Ladbrokes is a bookie that can take your betting expeditions to the next level since they are among the best online sports betting sites in the United Kingdom.

With an appealing site design, plenty of sports, and some of the best odds around, you may want to try Ladbrokes, and we can tell you that you won’t regret your decision.

Paddy Power

Paddy Power is a self-proclaimed money-back-special king in the market, and one of those bookmakers in the UK that offers so much more for its customers. Their welcome bonus is very simple and easy to claim, with players bound to enjoy free bets credited to players’ accounts from time to time.

Paddy Power’s rewards scheme for its customers is by far one of the best on the market. For new customers that register with Paddy Power and bet on any market, this bookmaker will refund their stakes on their initial bet. They have several other enticing promotions for customers who deposit using certain methods.

If you are looking for a long-term bookmaker in the United Kingdom, you may want to join Paddy Power. They are one of the best in the market.

BetVictor

Where else do get to wager with £5 and automatically receive a £30 bonus? BetVictor comes with a unique website platform that consists of a unique web design. It’s highly user-friendly and offers players enough sports to choose from, including an impressive range of betting options related to a majority of these sports.

BetVictor’s in-play section is mostly full, and offers competitive live odds. Here, you can find the entire usual features on their platform, including live –streaming, cash-out, quick bets, bet builder, and a bet calculator. They also have an exciting blog that works for new and seasoned bettors alike.

BetVictor also has in place a fantastic customer support department in addition to an extensive FAQ section. They have a site whose design and layout is easy-to-navigate, in addition to offering regular coupons across many events and sports. BetVictor promotes responsible gambling and always tell their customers please gamble responsibly. If you are not of the legal age to gamble, you won’t be able to play here, since this bookmaker promotes responsible gambling.

Coral

Coral is one of those bookmakers popularly known for rewarding its loyal customers. Coral is an established brand and boasts of many customers. They have a user-friendly platform aimed at ensuring that its customers have an unforgettable sports betting experience. Another ideal thing about this sportsbook is that they have an enormous amount of competitions that players in the UK can wager on.

When it comes to its markets, this bookies boasts a wide range of markets including exotic markets such as politics and movies. Of course, there is plenty to choose from for the popular events such as football, tennis and basketball. At Coral, you can benefit from several cash-outs and live game options, and even go ahead and try their new “Build Your Bet” feature, especially on soccer events.

At Coral, you can also request odds in case you don’t find anything that you like. You can do so by using #YourCall via Twitter. If you are a fan of virtual sports, you can benefit by choosing to play at Coral. As mentioned earlier, Coral is one of those bookmakers that have an excellent reward scheme, especially for existing players. They are known for coming up with offers such as betting insurance, early payouts, and free bets.

While Coral may not hold the same prestige compared to other sites that we mention in our list, without a doubt, the quality of this brand is up there with some of the best names in the industry. You may want to try them today, and see for yourself what you stand to gain.

Unibet

Unibet is one the best sportsbooks in the United Kingdom. They offer a massive range of sports in addition to a plethora of markets on individual popular sports such as Rugby, Football, Ice Hockey, among others. They have a Bet Builder feature known as Match Multi, with another new addition being their Virtual Sports section. Unibet also has in-play, cash-out features, and several attractive bonuses that they offer their customers.

Based on the overall range of events, you’ll be struggling to find a bookie that scores quite higher than Unibet. Just by looking at their homepage, you’ll notice that Unibet offers thousands of football and other sporting events on a weekly basis. They cover leagues from all over the globe, and their odds are quite competitive, even if they aren’t the best in the market. They don’t expire after days of activation.

If you enjoy a variety of wagers for your football bets, without a doubt, Unibet is one of the top sites out there. Major Premier League games draws more than 350 betting markets, something that modern-day sports bettor’s hold in very high regard.

That’s not all. Unibet also has plenty of markets, ideal in-play events, and the ability for its customers to place bets via Twitter, and more. Even though they may not have an extensive array of markets for niche sporting events, but you can be sure to find more than you may want for and more when it comes to popular sports.

888Sport

888sport comes packed in one of the most appealing website interfaces. It is user friendly, and comes as no surprise as our pick among the 10 best betting sites. But it isn’t looks that matter to us, there is a little bit more. Even though it is mostly known for its casino offering, 888sport also has a sportsbook that comes in as one of the fastest improving online from the perspective of players, with an impressive amount to offer in terms of markets and sports. This includes the best odds on some of the biggest and even niche events such as snooker, bandy, and darts.

The welcome bonus at 888sport is one of the strongest in the market with this bookmaker making it easy for users to claim it. Additionally, their website is also easy to navigate, not forgetting great offerings of promotions for existing players. They have a cool website making bettors feel as if they are in the future.

Besides a superb welcome offer, they also live betting and live streaming services. As a player with an account at 888sport, you can benefit from their enhanced specials every day, and there’s no problem contacting their support reps for assistance should you need some help. Of importance to note is that the first qualifying bet must be placed within 30 days upon registration.

Betway

Some of the most experienced players must have heard at least of bet365 as one of those bookmakers with hundreds of thousands of customers, not only in the United Kingdom, but also in plenty of other countries across the globe. This bookie has one of the best sign-up offers on the market (up to £100 in bet credits) which is simple to claim. To qualify for the bonus, you need to deposit at least £5.

The sports market available to customers at bet365 are second to none, and a bookmaker known for offering its customers a chance to wager on many sports and leagues that plenty of other bookies don’t have. Bet365 is also one of the best bookies when it comes to withdrawals with its times varying from as little as a day for e-wallet options such as Skrill and Neteller. As such, it’s one of the best sportsbooks at gaining the trust, especially of new customers.

Compare Bookies to Find Your Perfect UK Online Bookmaker

Bookie Bonus offer Betting variety Mobile experience Payment Options Betting experience Support Summary
Bet365 Bet365 9/10 10/10 9/10 9/10 10/10 9/10 9/10
SkyBet SkyBet 10/10 9/10 8/10 7/10 9/10 9/10 9/10
William Hill William Hill 8/10 9/10 9/10 8/10 9/10 9/10 9/10
Ladbrokes Ladbrokes 7/10 9/10 8/10 7/10 9/10 8/10 9/10
Paddy Power Paddy Power 7/10 9/10 7/10 7/10 9/10 8/10 9/10
BetVictor BetVictor 8/10 9/10 8/10 8/10 9/10 7/10 9/10
Coral Coral 8/10 9/10 8/10 8/10 9/10 8/10 9/10
Unibet Unibet 8/10 8/10 8/10 8/10 8/10 8/10 8/10
888Sport 888Sport 10/10 9/10 8/10 10/10 9/10 7/10 7/10

The Biggest UK Bookmakers vs New UK Bookies

The biggest bookmakers in the UK are the biggest for a reason. They find the right balance of advertising to prospective customers while sponsoring well-known organisations that will give them a broader visibility as opposed to more recently founded bookies who are trying to make a name for themselves. We take a look at the new online bookmakers who will be trying to make their mark on the betting industry.

The Pools

The site offers 25 different sports that punters can take advantage of, as well as virtuals, politics and special markets. The Pools offer a variety of deals and games that could persuade customers to use them, including a free game, ‘Footie5’, that can see the winner win £25k.

Bet UK

Kwiff are unique in the way that when a customer places a bet, their bet could get ‘kwiffed’, meaning their odds on their bet could improve substantially. Using this site would certainly be attractive to a customer as they could receive improved odds, which adds an element of fun to the bet.

Kwiff

Kwiff are unique in the way that when a customer places a bet, their bet could get ‘kwiffed’, meaning their odds on their bet could improve substantially. Using this site would certainly be attractive to a customer as they could receive improved odds, which adds an element of fun to the bet.

21.co.uk

While 21.co.uk do have the option for their customers to place bets on sports, their primary focus are casino games. They give extensive guides on games such as roulette and slot machines with informative blogs with an added option of live casino shows on Channel 5.

Bettarget

Bettarget offer a variety of bets including sportsbetting and casino, including live casino. Customers will find this an easy website to use as it’s catered for beginners and experienced punters.

A Quick Look at Gambling Laws in the United Kingdom

There are many laws to gambling within the United Kingdom that bookmakers need to be aware of and follow, such as the Gambling Act 2005. It’s worth noting that high-level sportspeople may be banned on betting, depending on their sports’ rules on gambling. Regular punters have to follow some very basic rules such as:

  • You must be at least 18 years old to gamble legally – I.D verification will be required
  • You cannot influence a sporting event that you can place a bet on
  • You shouldn’t be under the influence of alcohol or drugs when placing a bet

How to Sign Up and Place a Sports Wager at UK Online Bookies

Once you’ve decided what bookie to sign up with, enter their website and a register/sign up button should be visible (normally in the top right-hand corner). You’ll then need to fill in your personal details to verify your age while also supplying evidence, normally two forms of identity such as a driving license and passport. Once verified, you’ll be asked to submit your card details which will enable you to deposit and place a bet.

What Are the Most Popular Payment Methods for UK Punters?

The majority of punters will use a Debit Card to deposit their money into their betting accounts however, with the emergence of Google and Apple pay, that option is gaining in popularity as it requires the card being registered to the phone rather than the bookmaker. One other alternative is PayPal.

Betting sites with Paypal

Bonuses & Promotions at UK Sports Gambling Sites

There are a number of bonuses and promotions offered by different bookmakers over the course of the year. They can be dependent on the sport, what time of year it is or if a bookmaker is trying to gain more customers over a slow period. Bookmakers will use these elements to gain new customers, retain current customers that they already have or use their visibility to persuade customers to return.

unibet offer

Types of Sports Wagers Offered in UK Sportsbooks

There are a number of different betting types that can be placed dependent on the sport. Below is a list of sports with their most popular bets to place.

Football

  • Full-Time Result
  • Football Accumulator
  • Normal Time Definition
  • Total Goals, (Under/Over)
  • Correct Score (CS)
  • Half time/Full Time (HT/FT)
  • First Goal Scorer (FGS)
  • Last Goal Scorer (LGS)
  • Half Time Result (HTR)
  • Draw No Bet (DNB)
  • Asian Handicap Betting (AH)

Horse Racing

  • Standard wagers
  • Single-race
  • Exacta Bet
  • Quinella Bet
  • Trifecta Bet

Tennis

  • Outright Betting
  • Match Betting
  • Handicap Betting
  • Over/Under Betting
  • Correct Score
  • In-Play Betting

Golf

  • Bet to win
  • Bet to win without X player:
  • Each way bet
  • Multiple players to win
  • Make/miss cut

Greyhound Racing

  • Win bets
  • Place bets (each way bets)
  • Show bets
  • Win/Place bets
  • Win, Place and Show bets
  • Exacta bets
  • Trifecta bets

Boxing

  • Bout betting / outright winner
  • Will the fight go the distance
  • Method of victory
  • Round betting
  • Grouped round betting
  • Over / under rounds

Cricket

  • Tournament Outright Winner
  • Tournament Best Bowler
  • Series Winner
  • Series Score
  • Match Winner
  • Completed Match
  • Tied Match
  • Innings Run

Snooker

  • Win Bets and Moneyline Bets
  • Totals and Over/Under Bets
  • Point Spread and Handicap Betting
  • Futures and Outright Bets
  • Proposition Bets and Specials
  • Parlays and Accumulators
  • Teasers and Pleasers
  • If Bets and Reverse Bets

What Sports Leagues and Teams Can I Bet On?

It’s rare that you find a sports league or team that at least one bookmaker will offer you the chance to bet on, which gives punters fantastic accessibility to a range of different bets that they can place. Many of the biggest corporations will cover the biggest range of sports and teams to give them the best chance of attracting new customers. These can include ice hockey to badminton, gaelic games to handball including a massive range of teams and players.

Mobile Sports Betting Apps Available for UK Players

betting app

In this day and age, it’s part and parcel to have an app to compliment a company’s website as the access to mobile phones has never been higher. SkyBet, PaddyPower and even Kwiff are available for all UK players and are available on either the Apple store, the Google store or via the internet.

Best Soccer Betting Bookmaker

Football is the globe’s most popular sport. It is difficult to find a bookmaker that doesn’t offer betting on soccer. With plenty of bookies that offer its customers a chance to wager on soccer, finding the best bookmaker for soccer betting can be an uphill task since this is one area where many sportsbooks try to compete with each other.

mbet
Marathonbet

When it comes to wagering on soccer, getting the best on the teams to wager on your football bets is important. Marathonbet comes in as a top bookie when it comes to wagering on soccer. They not only have the best offers around, but some of the best odds for those who get to wager on soccer. If you are looking for one of the most diverse and niche betting on a soccer event, look no further than Marathonbet.

Marathonbet is one of those bookmakers where you stand to find different markets on a single match of football compared to most of the bookmakers that we’ve reviewed. Marathonbet has been consistent with their soccer odds for quite a long time, and they have proven to be a bookmaker with the best soccer odds and offers more often than any other bookmaker in that we’ve reviewed in our independent football odds comparison tests.

Getting better soccer odds, even by a fraction can go a long way into making a huge difference when betting in soccer. Players use plenty of other criteria to judge a bookie, especially when it comes football betting. Their coverage of more football leagues to bet on in addition to great odds is one of them. Without a doubt, Marathonbet does exceptionally well in this.

With more than 100 football leagues across the globe, Marathonbet covers a massive number of more than 130 leagues, while offering good odds at the same time.

Best Bookmaker for Tennis Betting

Even though tennis remains to be one of those old school battles between two individuals, it remains to be one of the most popular and well-followed sports across the globe. It is the reason as to why tennis is also popular globally in the field of betting just like other popular sports such as soccer.

In the recent years, wagering on tennis seem to have come a long way, with many bettors participating in Wimbledon betting in addition to a variety of other tennis events such as the French, Australian, and US Open.

bet365
Bet365

Plenty of sites offer players a chance to engage in tennis betting. However, some are a good, while others aren’t that ideal for tennis betting. Among the sites that we’ve reviewed, we found Bet365 to be a top betting site for tennis. It is a top site considered for this sport by plenty of players. This bookmaker has a wide selection of tennis betting options, most live streamed tennis matches and amazing odds. The bookie covers tennis events such as ATP, WTA, WTT and UTR. You can also bet on major Grand Slams: Wimbledon, Australian Open, US Open, and French Open.

If you are a novice tennis bettor, you’ll find Bet365 to be very appealing when it comes to tennis betting, thanks to their friendly interface and live tennis events. The best part about this bookmaker is their friendly interface and a wide range of website navigation tools. Bet365 boasts to be among the few sites that streams more than 60,000 tennis events each year.

If you are looking for a good tennis-betting site, you may want to try Bet365. They are certainly the best tennis betting sites, and one of the bet providers of live tennis streaming for several tournaments. They also offer a wide range of deposit and withdrawal options.

Top Bookmaker for Basketball Betting

Basketball is one of those sports that seem to be rising in popularity in almost all the countries across the globe. In the United States, for instance, basketball is one of those sports with a huge following across the country. If you love wagering on basketball and looking to find a good site to wager on you are on the right place. Here we will disclose to you our top pick for best basketball betting site.

sprotingbet
Sportingbet

With so many aspects that you may have to take into account, choosing a top bookmaker for basketball may be a difficult task. But we’ve done the hard work for you and sampled basketball betting sites in a bid to establish the best in the business.

Based on our reviews, we established Sportingbet to be a top bookmaker when it comes to wagering on basketball. While there are plenty of other sportsbooks that offer attractive odds for basketball, we found Sportingbet to be far much superior when it comes to the depth of the available betting markets. This is especially true for NBA. This bookmaker offers a deep menu for basketball wagering odds and NBA markets.

Unfortunately, though, not all those bookmakers that offer basketball betting are ideal for you. Again, the best bookmaker for a basketball bettor may not be the best sportsbook for another player. Some bettors prefer good basketball odds, while others look for bookmakers that offer live streaming services for major basketball leagues and other tournaments such as NCAA, NBA, and Euroleague among others.

That’s not all. Sportingbet is also a popular site among basketball players since they have a good chance of watching live basketball directly on desktop or mobile devices. If you love basketball, you’ll be impressed by live streaming coverage by Sportingbet. You will also enjoy generous basketball offers, especially if you are a new customer.

Best Horse Racing Betting Bookmaker

Most of us love a flutter on the horse, whether you happen to be watching from the comfort of your home, at the racecourse or just out and about. It comes as no surprise that the safest and the most ideal method of wagering on horses is through a trusted, reliable, and established online horse racing websites.

wh
William Hill

In today’s modern world, many sites offer horse race betting. When looking for a good site to bet on horse racing, you may find it difficult on where to start. The reason for this is that there are too many of them in business, and finding an ideal one for you can be quite challenging.

Our team of experts has been looking at leading horseracing bookmakers, in a bid to offer you helpful information on which ones you need to try your luck with. Based on our in-depth and extensive research, our experts established William Hill to be a top betting site for horseracing. William Hill has a stellar reputation in the trade and horse sponsorship such as the 2022 Racing League competition.

They have a generous welcome offer for new players, best odds guarantee, extra places, free bets, enhanced horseracing odds, and some of the best deals. William Hill has promos and deals that players get once they’ve signed up, with existing customers also getting regular rewards and other promotions.

William Hill offer enhanced odds and great offers, especially during big horseracing events such as the Cheltenham Festival, Aintree, the Royal Ascot, as well as the Grand National. They even offer double odds on certain runners, a means aimed at getting you some of the best racing odds. For betting on horseracing, you may want to try William Hill Sportsbook.

Top Bookmakers for Esports Betting

Esports betting industry does not just bear importance in the world of esports, but in the online betting sphere too. It seems to have already developed beyond the initial expectations of experts. If you look around, you’ll notice that Esports betting sites keep growing in numbers across the globe, following alongside investment numbers and viewership.

bovada
Bovada

However, you need to note that not all esports betting sites in business are worth the hassle. Some of them are not capable of providing the best user experience. Most either take a massive cut on odds, lack the depth, lack proper customer support channels, or player stake not returned.

That said, you need to pick an esports bookie that you know you can trust. Unfortunately, finding a reliable esports bookie seems to be becoming increasingly difficult and challenging with each year passing. For the best possible experience, you may have to opt for the most prominent and the biggest esports bookies in business.

We rank Bovada as the top esports betting site in 2022. But why, you may ask. Bovada is a safe online bookie that has been around for many years. They offer some of the most competitive odds and lines for esports betting. Esports fans can wager on the biggest esports events, while using a variety of convenient and trustworthy banking options when placing esports wagers.

Even though there are other sites that are offering Bovada with some tight competition, without a doubt, Bovada ranks slightly higher than their competitors when it comes to esports betting. For an unforgettable esports betting experience, you may want to try Bovada Sportsbook.

Key Points to Look at When Choosing a UK Bookmaker

When choosing which UK bookmaker to use, it’s important to analyse which aspects of the company are most important to you and your betting interests. Read on below to find out what you should consider when making your choice.

  • Accessibility

    Does the company have betting shops that you can walk in and place a bet? Is the shop within walking distance from your home? Does the company have an app? These things have to be considered as if they’re hard to get to at times, it may be worth considering another that is easier to access.

  • Reliability

    Does the company have a history of bad customer service or do they have downtime for maintenance more regularly than other bookmakers? You want to make sure that at key periods during the year, you won’t struggle to place a bet due to the company’s inability to maintain their website/app.

  • Site and Mobile Experience

    Your experience of the website and app are important to the bookmaker as they want you to keep coming back, so they’ll try and make their site as accessible as possible to ensure your experience is easy and without any problems. Whether you use the site or app frequently or not, you’ll still want to be able to put a bet on as hassle-free as possible.

  • Free Bets

    Many bookmakers will offer a promotion when you first sign up with them however, it may be worth finding out who will continue to give their customers free bets in the future. Such a company is SkyBet who offer a £5 free bet to all customers that spend £30 in a week.

  • Payment Options

    You can deposit your money to pay for the bets you place by either using your debit card or PayPal. There may be deposit limits that you set yourself to help you stay in control of your bets.

  • Variety of Games

    Most bookmakers will offer a range of games to bet on including blackjack, poker, vegas, bingo and more.

  • Better Odds

    Before an event, the odds can change dependent on a number of factors and it’s always worth checking which websites offer the best odds on average across the board so you know you’re getting good value for your money. To find the best odds guaranteed, it’s always worth doing your research.

  • Deposits and Withdrawals

    You can deposit your money to pay for the bets you place by either using your debit card or PayPal. You can withdraw money whenever you want, however please bear in mind that some bookmakers may require a minimum amount to be withdrawn.

  • Payout Process

    The payout process normally takes 2-5 working days however there have been some advancements in this area as some bookmakers have introduced ‘fast withdrawal’ where the money is in your account within minutes.

  • Security

    Betting sites usually have some very high-level encryption software to protect your data and is considered very safe.

FAQs

Why trust bookies' UK bookmakers reviews?

Reviews that are written by UK bookmakers are trustworthy because they do their research into the information they’re providing. They use the analytics available to form statistics and facts to help punters choose what they believe would be the best bet to win. Any false information provided by a bookie would be bad advertising and would harm their customer retention and they’d be deemed untrustworthy.

Who are the top 1 online UK bookmaker?

There are many factors to consider when deciding who is the number one UK bookmaker, and at the end of the day, it’s down to the bookie who they prefer to use the most.

Who regulates gambling in the UK?

The gambling commission regulate gambling in the UK.

How do online bookmakers work?

Online bookmakers accept bets placed by their customers on pre-set odds and paying out the winnings on any winning bets.

Why should I use UK betting sites?

UK betting sites are easy to access and offer an incredible selection of markets to choose from, as well as being easily accessible.

Do I have to pay taxes on my betting returns?

You do not have to pay taxes on your betting returns in the UK.

Where can I play daily fantasy sports in the UK?

Betting on fantasy sports is very new to the UK however PaddyPower do offer it to their customers.

How many betting shops are in the UK?

As of 2020, there are a total of 6,735 betting shops in the UK. It’s unclear whether COVID-19 has made an impact on that number.

What is the legal age for online sports betting in the UK?

You must be at least 18 years old to gamble legally.

Is betting in the UK safe?

It is well known that betting in the UK is very safe.

Can I fund my betting account with bitcoin?

Yes, you can fund your betting account with bitcoin as long as the licensed site allows it.

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