Best UK Online Bookmakers

How We Choose The Best UK Bookmakers

When deciding who the best online bookmaker in the uk are, we carry out an in-depth analysis of the sites that include security and licensing, the user experience, the range of sports and betting markets, the live betting and streaming, their bonuses and promotions, the mobile platform, payment options and the quality of customer support.

We combine these factors together as we believe they matter the most to players. The steps we took are as followed:

• Registered, funded the account, and claimed a bonus if there was any;
• Checked the range of sports, markets, and odds;
• Placed wagers on different devices;
• Monitored the deposit and withdrawal times, limits, terms, and conditions;
• Contacted the customer support representatives for each site;
• Checked the history of each site, their track of records, whether there have been any complaints about them, and the quality of security

Key Characteristics to Identify a UK Bookmaker

Betting companies should be easily recognisable in the UK when you walk through a local town, as they’ll normally have promotions in their store regarding an upcoming event. Their branding will be loud to get your attention and the same can be said for their online advertising, as TV and web ads will do their best to make a lasting impression.

The Top List of UK Online Bookmakers

The UK have a fantastic range of online betting sites for punters to chance their luck with. Like most organisations, each company have their pros and cons and we've put together a few that should be instantly recognisable to the UK public. Like being instantly recognizable, they’re also some of the best online bookies. Find our bookmaker reviews below.m

1.

Bet365 Read Bet365 Review

Bet365 Bookmaker

Bet365 are one of the best sports betting sites in the game. They've ensured they're available on desktop and mobile, their customer service is very good and their website is incredibly user friendly. They also give their customers the chance to watch selected sport that they've placed a bet on and have a wide selection of in-play betting.

Bet365

up to 100 GBP

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2.

SkyBet Read SkyBet Review

SkyBet Bookmaker

Sky Bet is a common name in UK entertainment space. Its fame amongst the sports community is with the iconic brand – Sky Sports. Not only does it shine in reporting and covering live sports events, but its sportsbook is something worth considering if you are into betting. The Sky Bet come in a user friendly interface coupled a native mobile app for its customers. The welcome offer at Sky Bet is simple, allowing players to see thousands of sports markets that are on offer, with horseracing and football particularly being impressive at Sky Bet.

Sky Bet has a wide range of markets, including a great in-play offering for those who like to place live bets. Live-streaming is also available on a massive number of sports, mainly United Kingdom horseracing and major football events.

Sky Bet

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3.

William Hill Read William Hill Review

William Hill Bookmaker

William Hill is one of the most popular and well-established sportsbooks in the United Kingdom. They offer their customers some of the most attractive bonuses (no wonder they are often referred to as “The Bonus King”). This bookmaker mostly provide best markets, features, and bonuses, especially for popular markets such as football, greyhound racing, horseracing, tennis, cricket, basketball.

As their customer, you can even go ahead and request your odds on any sports betting event by using the #YourOdds feature. William Hill two different welcome bonuses – one for desktop users, and the other one for mobile phone users, so you need to check them both out.

William Hill is one of those top bookmakers in the UK that has a true sense a tradition in addition to a classic feel to it. While they offer plenty of sports to bet on, without a doubt, they are one of UK’s go-to bookmakers for wagering on football too. Overall, they have fantastic odds, and they cover all domestic soccer action in the United Kingdom every single season.

William Hill

Bet €10 Get €30

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.

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4.

Ladbrokes Read Ladbrokes Review

Ladbrokes Bookmaker

Ladbrokes is another top bookmaker in the United Kingdom, and successful platform loved by hundreds of thousands of players in the United Kingdom. They offer their customers and excellent and user-friendly, and their website design is by itself attractive and unique. When it comes to different features that you can use, they have plenty of them in place, a Bet Builder, high-quality live streaming, and the availability of cash-out.

Ladbrokes Sportsbook has a good reputation for offering many reload promotions for existing bettors such as early payouts, accumulator profit boosts, as well as enhanced odds. If you prefer betting amongst your peers instead of the sportsbook, you might want to try Ladbrokes betting exchange. Ladbrokes is a bookie that can take your betting expeditions to the next level since they are among the best online sports betting sites in the United Kingdom.

With an appealing site design, plenty of sports, and some of the best odds around, you may want to try Ladbrokes, and we can tell you that you won’t regret your decision.

Ladbrokes

£20 Free Bet

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5.

Paddy Power Read Paddy Power Review

Paddy Power Bookmaker

Paddy Power is a self-proclaimed money-back-special king in the market, and one of those bookmakers in the UK that offers so much more for its customers. Their welcome bonus is very simple and easy to claim, with players bound to enjoy free bets credited to players’ accounts from time to time.

Paddy Power’s rewards scheme for its customers is by far one of the best on the market. For new customers that register with Paddy Power and bet on any market, this bookmaker will refund their stakes on their initial bet. They have several other enticing promotions for customers who deposit using certain methods.

If you are looking for a long-term bookmaker in the United Kingdom, you may want to join Paddy Power. They are one of the best in the market.

Paddy Power

€10 Free Bet

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6.

BetVictor Read BetVictor Review

Where else do get to wager with £5 and automatically receive a £30 bonus? BetVictor comes with a unique website platform that consists of a unique web design. It’s highly user-friendly and offers players enough sports to choose from, including an impressive range of betting options related to a majority of these sports.

BetVictor’s in-play section is mostly full, and offers competitive live odds. Here, you can find the entire usual features on their platform, including live –streaming, cash-out, quick bets, bet builder, and a bet calculator. They also have an exciting blog that works for new and seasoned bettors alike.

BetVictor also has in place a fantastic customer support department in addition to an extensive FAQ section. They have a site whose design and layout is easy-to-navigate, in addition to offering regular coupons across many events and sports. BetVictor promotes responsible gambling and always tell their customers please gamble responsibly. If you are not of the legal age to gamble, you won’t be able to play here, since this bookmaker promotes responsible gambling.

BetVictor

£30

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7.

Coral Read Read Review

Coral is one of those bookmakers popularly known for rewarding its loyal customers. Coral is an established brand and boasts of many customers. They have a user-friendly platform aimed at ensuring that its customers have an unforgettable sports betting experience. Another ideal thing about this sportsbook is that they have an enormous amount of competitions that players in the UK can wager on.

When it comes to its markets, this bookies boasts a wide range of markets including exotic markets such as politics and movies. Of course, there is plenty to choose from for the popular events such as football, tennis and basketball. At Coral, you can benefit from several cash-outs and live game options, and even go ahead and try their new “Build Your Bet” feature, especially on soccer events.

At Coral, you can also request odds in case you don’t find anything that you like. You can do so by using #YourCall via Twitter. If you are a fan of virtual sports, you can benefit by choosing to play at Coral. As mentioned earlier, Coral is one of those bookmakers that have an excellent reward scheme, especially for existing players. They are known for coming up with offers such as betting insurance, early payouts, and free bets.

While Coral may not hold the same prestige compared to other sites that we mention in our list, without a doubt, the quality of this brand is up there with some of the best names in the industry. You may want to try them today, and see for yourself what you stand to gain.

Coral

€20 Free Bet

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8.

Unibet Read Unibet Review

Unibet Bookmaker

Unibet is one the best sportsbooks in the United Kingdom. They offer a massive range of sports in addition to a plethora of markets on individual popular sports such as Rugby, Football, Ice Hockey, among others. They have a Bet Builder feature known as Match Multi, with another new addition being their Virtual Sports section. Unibet also has in-play, cash-out features, and several attractive bonuses that they offer their customers.

Based on the overall range of events, you’ll be struggling to find a bookie that scores quite higher than Unibet. Just by looking at their homepage, you’ll notice that Unibet offers thousands of football and other sporting events on a weekly basis. They cover leagues from all over the globe, and their odds are quite competitive, even if they aren’t the best in the market. They don’t expire after days of activation.

If you enjoy a variety of wagers for your football bets, without a doubt, Unibet is one of the top sites out there. Major Premier League games draws more than 350 betting markets, something that modern-day sports bettor’s hold in very high regard.

That’s not all. Unibet also has plenty of markets, ideal in-play events, and the ability for its customers to place bets via Twitter, and more. Even though they may not have an extensive array of markets for niche sporting events, but you can be sure to find more than you may want for and more when it comes to popular sports.

Unibet

Money Back Up To £40

New customers only. 18+. BeGambleAware.org. Minimum deposit £10. Money back as bonus if first racing bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the racing bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&Cs apply.

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9.

888Sport Read 888Sport Review

888Sport Bookmaker

888sport comes packed in one of the most appealing website interfaces. It is user friendly, and comes as no surprise as our pick among the 10 best betting sites. But it isn’t looks that matter to us, there is a little bit more. Even though it is mostly known for its casino offering, 888sport also has a sportsbook that comes in as one of the fastest improving online from the perspective of players, with an impressive amount to offer in terms of markets and sports. This includes the best odds on some of the biggest and even niche events such as snooker, bandy, and darts.

The welcome bonus at 888sport is one of the strongest in the market with this bookmaker making it easy for users to claim it. Additionally, their website is also easy to navigate, not forgetting great offerings of promotions for existing players. They have a cool website making bettors feel as if they are in the future.

Besides a superb welcome offer, they also live betting and live streaming services. As a player with an account at 888sport, you can benefit from their enhanced specials every day, and there’s no problem contacting their support reps for assistance should you need some help. Of importance to note is that the first qualifying bet must be placed within 30 days upon registration.

888Sport

$25 Free Bet

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10.

Betway Read Betway Review

Betway Bookmaker

Some of the most experienced players must have heard at least of bet365 as one of those bookmakers with hundreds of thousands of customers, not only in the United Kingdom, but also in plenty of other countries across the globe. This bookie has one of the best sign-up offers on the market (up to £100 in bet credits) which is simple to claim. To qualify for the bonus, you need to deposit at least £5.

The sports market available to customers at bet365 are second to none, and a bookmaker known for offering its customers a chance to wager on many sports and leagues that plenty of other bookies don’t have. Bet365 is also one of the best bookies when it comes to withdrawals with its times varying from as little as a day for e-wallet options such as Skrill and Neteller. As such, it’s one of the best sportsbooks at gaining the trust, especially of new customers.

Betway

Get £10 in Free Bets

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

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Compare Bookies to Find Your Perfect UK Online Bookmaker

The Biggest UK Bookmakers vs New UK Bookies

The biggest bookmakers in the UK are the biggest for a reason. They find the right balance of advertising to prospective customers while sponsoring well-known organisations that will give them a broader visibility as opposed to more recently founded bookies who are trying to make a name for themselves. We take a look at the new online bookmakers who will be trying to make their mark on the betting industry.

The Pools

The site offers 25 different sports that punters can take advantage of, as well as virtuals, politics and special markets. The Pools offer a variety of deals and games that could persuade customers to use them, including a free game, ‘Footie5’, that can see the winner win £25k.

Kwiff

Kwiff are unique in the way that when a customer places a bet, their bet could get ‘kwiffed’, meaning their odds on their bet could improve substantially. Using this site would certainly be attractive to a customer as they could receive improved odds, which adds an element of fun to the bet.

Bet UK

BetUK has a massive range of casino games and exclusive live roulette, blackjack and more to bet on. They cover the biggest sports events and competitions in football, horse racing, tennis and more!

21.co.uk

While 21.co.uk do have the option for their customers to place bets on sports, their primary focus are casino games. They give extensive guides on games such as roulette and slot machines with informative blogs with an added option of live casino shows on Channel 5.

Bettarget

Bettarget offer a variety of bets including sportsbetting and casino, including live casino. Customers will find this an easy website to use as it’s catered for beginners and experienced punters.

A Quick Look at Gambling Laws in the United Kingdom

There are many laws to gambling within the United Kingdom that bookmakers need to be aware of and follow, such as the Gambling Act 2005. It’s worth noting that high-level sportspeople may be banned on betting, depending on their sports’ rules on gambling. Regular punters have to follow some very basic rules such as:

• You must be at least 18 years old to gamble legally – I.D verification will be required
• You cannot influence a sporting event that you can place a bet on
• You shouldn’t be under the influence of alcohol or drugs when placing a bet

How to Sign Up and Place a Sports Wager at UK Online Bookies

Once you’ve decided what bookie to sign up with, enter their website and a register/sign up button should be visible (normally in the top right-hand corner). You’ll then need to fill in your personal details to verify your age while also supplying evidence, normally two forms of identity such as a driving license and passport. Once verified, you’ll be asked to submit your card details which will enable you to deposit and place a bet.

What Are the Most Popular Payment Methods for UK Punters?

The majority of punters will use a Debit Card to deposit their money into their betting accounts however, with the emergence of Google and Apple pay, that option is gaining in popularity as it requires the card being registered to the phone rather than the bookmaker. One other alternative is PayPal.

Bonuses & Promotions at UK Sports Gambling Sites

There are a number of bonuses and promotions offered by different bookmakers over the course of the year. They can be dependent on the sport, what time of year it is or if a bookmaker is trying to gain more customers over a slow period. Bookmakers will use these elements to gain new customers, retain current customers that they already have or use their visibility to persuade customers to return.

Types of Sports Wagers Offered in UK Sportsbooks

There are a number of different betting types that can be placed dependent on the sport. Below is a list of sports with their most popular bets to place.

Football

• Full-Time Result
• Football Accumulator
• Normal Time Definition
• Total Goals, (Under/Over)
• Correct Score (CS)
• Half time/Full Time (HT/FT)
• First Goal Scorer (FGS)
• Last Goal Scorer (LGS)
• Half Time Result (HTR)
• Draw No Bet (DNB)
• Asian Handicap Betting (AH)

Horse Racing

• Standard wagers
• Single-race
• Exacta Bet
• Quinella Bet
• Trifecta Bet

Tennis

• Outright Betting
• Match Betting
• Handicap Betting
• Over/Under Betting
• Correct Score
• In-Play Betting

Golf

• Bet to win
• Bet to win without X player:
• Each way bet
• Multiple players to win
• Make/miss cut

Greyhound Racing

• Win bets
• Place bets (each way bets)
• Show bets
• Win/Place bets
• Win, Place and Show bets
• Exacta bets
• Trifecta bets

Boxing

• Bout betting / outright winner
• Will the fight go the distance
• Method of victory
• Round betting
• Grouped round betting
• Over / under rounds

Cricket

• Tournament Outright Winner
• Tournament Best Bowler
• Series Winner
• Series Score
• Match Winner
• Completed Match
• Tied Match
• Innings Run

Snooker

• Win Bets and Moneyline Bets
• Totals and Over/Under Bets
• Point Spread and Handicap Betting
• Futures and Outright Bets
• Proposition Bets and Specials
• Parlays and Accumulators
• Teasers and Pleasers
• If Bets and Reverse Bets

What Sports Leagues and Teams Can I Bet On?

It’s rare that you find a sports league or team that at least one bookmaker will offer you the chance to bet on, which gives punters fantastic accessibility to a range of different bets that they can place. Many of the biggest corporations will cover the biggest range of sports and teams to give them the best chance of attracting new customers. These can include ice hockey to badminton, gaelic games to handball including a massive range of teams and players.

Mobile Sports Betting Apps Available for UK Players

In this day and age, it’s part and parcel to have a betting app to compliment a company’s website as the access to mobile phones has never been higher. SkyBet, PaddyPower and even Kwiff are available for all UK players and are available on either the Apple store, the Google store or via the internet.

Best soccer betting bookmaker

Marathonbet

£20 Free Bet

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out or Edited, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.

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Football is the globe’s most popular sport. It is difficult to find a bookmaker that doesn’t offer betting on soccer. With plenty of bookies that offer its customers a chance to wager on soccer, finding the best bookmaker for soccer betting can be an uphill task since this is one area where many sportsbooks try to compete with each other.

When it comes to wagering on soccer, getting the best on the teams to wager on your soccer bets is important. Marathonbet comes in as a top bookie when it comes to wagering on soccer. They not only have the best offers around, but some of the best odds for those who get to wager on soccer. If you are looking for one of the most diverse and niche betting on a soccer event, look no further than Marathonbet.

Marathonbet is one of those bookmakers where you stand to find different markets on a single match of football compared to most of the bookmakers that we’ve reviewed. Marathonbet has been consistent with their soccer odds for quite a long time, and they have proven to be a bookmaker with the best soccer odds and offers more often than any other bookmaker in that we’ve reviewed in our independent football odds comparison tests.

Getting better soccer odds, even by a fraction can go a long way into making a huge difference when betting in soccer. Players use plenty of other criteria to judge a bookie, especially when it comes football betting. Their coverage of more football leagues to bet on in addition to great odds is one of them. Without a doubt, Marathonbet does exceptionally well in this.

With more than 100 football leagues across the globe, Marathonbet covers a massive number of more than 130 leagues, while offering good odds at the same time.

Best bookmaker for tennis betting

Bet365

up to 100 GBP

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Even though tennis remains to be one of those old school battles between two individuals, it remains to be one of the most popular and well-followed sports across the globe. It is the reason as to why tennis is also popular globally in the field of betting just like other popular sports such as soccer.

In the recent years, wagering on tennis seem to have come a long way, with many bettors participating in Wimbledon betting in addition to a variety of other tennis events such as the French, Australian, and US Open.

Plenty of sites offer players a chance to engage in tennis betting. However, some are a good, while others aren’t that ideal for tennis betting. Among the sites that we’ve reviewed, we found Bet365 to be a top betting site for tennis. It is a top site considered for this sport by plenty of players. This bookmaker has a wide selection of tennis betting options, most live streamed tennis matches and amazing odds. The bookie covers tennis events such as ATP, WTA, WTT and UTR. You can also bet on major Grand Slams: Wimbledon, Australian Open, US Open, and French Open.

If you are a novice tennis bettor, you’ll find Bet365 to be very appealing when it comes to tennis betting, thanks to their friendly interface and live tennis events. The best part about this bookmaker is their friendly interface and a wide range of website navigation tools. Bet365 boasts to be among the few sites that streams more than 60,000 tennis events each year.

If you are looking for a good tennis-betting site, you may want to try Bet365. They are certainly the best tennis betting sites, and one of the bet providers of live tennis streaming for several tournaments. They also offer a wide range of deposit and withdrawal options.

Top bookmaker for basketball betting

Sportingbet

Get up to £50 in Free Bets

In order to participate in this Promotion, an Eligible Player must place the necessary Eligible Bets for each respective Challenge during the Promotional Period. Each Challenge has its own set of terms and conditions and wagering requirements and can be completed only once. The Challenges can be completed in any order order. If an Eligible player places the necessary Eligible Bets for each respective Challenge during the Promotional Period, the Eligible Player will be issued with a £20 Free Bet to be used on any sport (the “Free Bet”). Terms and conditions for the Free Bet are set out below. Any Free Bet issued to an Eligible Player is subject to the Website’s Free Bet terms and conditions (the "Free Bet T&Cs"). In the event of a conflict between this Promotions terms and conditions and Free Bet T&Cs, the Free Bet T&Cs will take precedence.

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Basketball is one of those sports that seem to be rising in popularity in almost all the countries across the globe. In the United States, for instance, basketball is one of those sports with a huge following across the country. If you love wagering on basketball and looking to find a good site to wager on you are on the right place. Here we will disclose to you our top pick for best basketball betting site.

Unfortunately, though, not all those bookmakers that offer basketball betting are ideal for you. Again, the best bookmaker for a basketball bettor may not be the best sportsbook for another player. Some bettors prefer good basketball odds, while others look for bookmakers that offer live streaming services for major basketball leagues and other tournaments such as NCAA, NBA, and Euroleague among others.

With so many aspects that you may have to take into account, choosing a top bookmaker for basketball may be a difficult task. But we’ve done the hard work for you and sampled basketball betting sites in a bid to establish the best in the business.

Based on our reviews, we established Sportingbet to be a top bookmaker when it comes to wagering on basketball. While there are plenty of other sportsbooks that offer attractive odds for basketball, we found Sportingbet to be far much superior when it comes to the depth of the available betting markets. This is especially true for NBA. This bookmaker offers a deep menu for basketball wagering odds and NBA markets.

That’s not all. Sportingbet is also a popular site among basketball players since they have a good chance of watching live basketball directly on desktop or mobile devices. If you love basketball, you’ll be impressed by live streaming coverage by Sportingbet. You will also enjoy generous basketball offers, especially if you are a new customer.

Best horse racing betting bookmaker

William Hill

Bet €10 Get €30

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.

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Most of us love a flutter on the horse, whether you happen to be watching from the comfort of your home, at the racecourse or just out and about. It comes as no surprise that the safest and the most ideal method of wagering on horses is through a trusted, reliable, and established online horse racing websites.

In today’s modern world, many sites offer horse race betting. When looking for a good site to bet on horse racing, you may find it difficult on where to start. The reason for this is that there are too many of them in business, and finding an ideal one for you can be quite challenging.

Our team of experts has been looking at leading horseracing bookmakers, in a bid to offer you helpful information on which ones you need to try your luck with. Based on our in-depth and extensive research, our experts established William Hill to be a top betting site for horseracing.  William Hill has a stellar reputation in the trade and horse sponsorship such as the 2021 Racing League competition.

They have a generous welcome offer for new players, best odds guarantee, extra places, free bets, enhanced horseracing odds, and some of the best deals. William Hill has promos and deals that players get once they’ve signed up, with existing customers also getting regular rewards and other promotions.

William Hill offer enhanced odds and great offers, especially during big horseracing events such as the Cheltenham Festival, Aintree, the Royal Ascot, as well as the Grand National. They even offer double odds on certain runners, a means aimed at getting you some of the best racing odds. For betting on horseracing, you may want to try William Hill Sportsbook.

Top bookmakers for esports betting

Betway

Get £10 in Free Bets

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

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Esports betting industry does not just bear importance in the world of esports, but in the online betting sphere too. It seems to have already developed beyond the initial expectations of experts. If you look around, you’ll notice that Esports betting sites keep growing in numbers across the globe, following alongside investment numbers and viewership.

However, you need to note that not all esports betting sites in business are worth the hassle. Some of them are not capable of providing the best user experience. Most either take a massive cut on odds, lack the depth, lack proper customer support channels, or player stake not returned. 

That said, you need to pick an esports bookie that you know you can trust. Unfortunately, finding a reliable esports bookie seems to be becoming increasingly difficult and challenging with each year passing. For the best possible experience, you may have to opt for the most prominent and the biggest esports bookies in business.

We rank Betway as the top esports betting site in 2021. But why, you may ask. Betway is a safe online bookie that has been around for many years. They offer some of the most competitive odds and lines for esports betting. Esports fans can wager on the biggest esports events, while using a variety of convenient and trustworthy banking options when placing esports wagers.

Even though there are other sites that are offering Betway with some tight competition, without a doubt, Betway ranks slightly higher than their competitors when it comes to esports betting. For an unforgettable esports betting experience, you may want to try Betway Sportsbook.