Generally, the African economies are on the rise, having had consistent and somewhat rapid development for the previous quarter-century, interrupted only by the negative impacts of coronavirus. The African continent appears to continue its stride toward economic relevance, especially in 2021, with an average anticipated GDP growth of more than 3%, having weathered the COVID-19 storm with fewer casualties in comparison to other continents.
Africa is one of the most fascinating and interesting sets of markets for investments in online sports betting sector, thanks to the ever-growing disposable funds that are accessible to plenty of Sub-Saharan nations’ developing middle classes, along with rapid expansion of infrastructure and communication in the area.
With almost every other African country legalizing online sports betting, operators are now seeking licenses to operate in several African countries. Some of the leading operators with licenses to operate in many African countries include Betway, 1XBET, 22BET, Melbet, Bet365, Betfair, Sportpesa, and Bet9ja. Others include BetPawa, BetLion, Nairabet and iBet. These bookmakers are leading the way in terms of new recruits along with plenty of betting options and markets.
A core element in this uptick is largely due to the spread of modern infrastructure across the African continent, as seen by the increased availability along with lower operating costs for broadband mobile internet access. Currently, African make up 11.5% of the entire internet users globally, a figure that keeps on increasing every year.
With the number of customers that are covered by 3G and 4G networks tripling in the previous 5 years and the operating costs of data and smartphones decreasing at the same time, bookmakers have plenty of opportunities in Africa. Children, youth and the aged in Africa across both sexes now engage in online sports betting at bookies of their choice without bathing an eyelid. In fact, with betting laws appearing relaxed, we expect to see even an increasing number of bookmakers penetrating the African sports betting scene.
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