Codere Set to Become Real Madrid’s Official Bookmaker for 5 Seasons
Codere, one of the leading multinational companies operating across the private gaming sector, boasting more than 40 years of experience in the industry, recently signed an extension of its sponsorship agreement with Spanish football giants, Real Madrid CF to cover 5 seasons up until June 2026.
With this sort of agreement, Coderedoes reinforce its commitment, especially across Latin American nations by expanding the geographic scope to more than 20 countries across the region including Puerto Rico, the Dominican Republic, Mexico and the entire South and Central America. This agreement covers core Codere Online markets of Colombia, Argentina, Panama and Mexico, along with the potential future expansion markets, when and if they become regulated such as Argentina, Chile, Brazil, Uruguay and Puerto Rico.
The partnership between Real Madrid and Codere, which began in 2016, is mostly built upon shared values of fair play, international leadership and excellence, along with the objective of providing audiences with one of the best entertainment experience. Codere began its operations in Latin America in the early 80s, initially in Colombia, and then going ahead to expand across the region.
Codere is one of those bookmakers in business known for promoting responsible gambling. They are a firm committed to the development of gaming offers with all the guarantees for their customers. With this aim, Codere Sportsbook carries out their entire activities through the promotion of transparency and supporting public policies, implementing the best responsible gaming practices and the protection of vulnerable groups.
Codere Sportsbook responsible gambling policies do not end there. They are a firm whose aim is to ensure the sustainability of the industry. In 2020, for instance, Codere Argentina was recognized for its Responsible Gaming Program with the SAGSE Award for the Best CSR Strategy in Latin America. It’s no wonder Real Madrid were quick to accept them as their bookmakers for a period of 5 years.
Yan Zhylinski
Pro
Published: 10/19/2021
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