Online Bookmakers Articles 10bet: A Complete Overview

10bet: A Complete Overview

Author: Yan Zhylinski

Established 18 years ago in 2003, 10bet falls under the watch of the Malta Gaming Authority and administered by Ocean Star Ltd, a firm registered in Malta. In Great Britain, 10bet operates under a license issued by the United Kingdom’s Gambling Commission. In other separate jurisdictions such as Sweden, 10bet operates under a license issued by the Swedish Gambling Authority. In the Irish Republic, 10bet operates under a Remote Bookmaker’s Licence. They received this licence from the Office of the Revenue Commissioner.  

Despite facing stiff competition from other notable names in the same industry, 10bet is one of the most profitable entities around with an annual revenue of $6 million. 10bet is a business entity that fully embraces technology as a means of ensuring that they remain competitive, along with inspiring an inventive culture. Some of the technologies that 10bet use include Google Analytics, Office 365, Ahrefs, and Catchpoint, to mention but a few.

10bet: A Complete Overview

Sponsorship

There’s much to talk about when it comes to 10bet’s sponsorship deals. On July 18, 2018, 10bet became the official sponsors of EFL Championship club Blackburn Rovers. As per the terms of the agreement, the 10bet logo appears on the front side of Blackburn Rovers new kit for the entire 2018/19 season.

Seven days later on July 25, 2018, 10bet announced that it had partnered with EFL Championship club West Brom as their official shirt sponsors for the 2018/19 season. Terms of the agreement stated that 10bet’s logo appears on the shirts and shorts of West Bromwich Albion for the 2018/19 season.

10bet sponsorship deals continued and in September 2019, the firm became Juventus’ official betting and gaming partner. In their multi-year deal, 10bet have gone ahead to develop marketing activities and plenty of promotional content for Juventus fans, including advertisements that feature Juventus players such as Sami Khedira, Gonzalo Higuain, Aaron Ramsey, Cristiano Ronaldo, and Blaise Matuidi.

Even though there are several countries where gambling promotion is outlawed, 10bet’s marketing director, Yaniv Oz, recently stated that 10bet is doing everything to ensure that they forge partnerships with clubs from countries where gambling promotions are outlawed. 

Overall, 10bet seem to have been highly aggressive with matters to do with football sponsorships, all in a bid aimed at growing and marketing their brand. Apart from entering agreements with West Brom, Blackburn Rovers, and Juventus, they’ve also penned agreements with Werder Bremen. Last year, 10bet signed up former Chelsea FC striker and legend, Didier Drogba as their global ambassador.

10bet: A Complete Overview

Awards & Recognitions

10bet is one of the most recognized brands, having managed to receive some awards worth noting. In 2013, 10bet was shortlisted for iGB’s Best Affiliate Program award. The nomination does serve as high-quality offerings that 10bet does provide to its affiliates. 10bet’s nomination under the category of the Best Affiliate Program brought excitement at 10bet, who were thrilled to be recognized by their efforts across the board.

The year 2019 was arguably 10bet’s proudest year. In 2019, 10bet scooped gold in the Re-branding, and Poster Campaign, beating a host of competitors that had been shortlisted for this prestigious award. It didn’t stop there as the agency went ahead to win the Graphis design awards as an agency that employed the Best usage of Illustration categories.

The SBC Awards for this year is scheduled to take place on December 14, 2021 and 10bet hopes to be recognized and awarded under several categories, such as the sportsbook of the year. Since opening their doors for business, they’ve been active in almost every field and there are high hopes that they will be feted.

Published: 07/14/2021

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