Top New Bookmakers UK

Find the best new betting sites in the UK with lucrative welcome offers, extensive sports coverage, and fast payouts. We pride ourselves in identifying the best bookmakers in the market through thorough research and examination. All our recommended sites are trustworthy, so you do not need to worry about the safety of your confidential data or how you will receive your winnings.

Yan Zhylinski
Yan Zhylinski
Top New Bookmakers UK

Best Bookmakers for September 2021

The number of new betting sites launching every year in the UK has been rapidly increasing, and players are spoilt of choice. Some of these sites have become giants in the market, and they manage to attract millions of players from the country. The reason players prefer these sites is because they come with very enticing offers to attract many registrations.

However, finding a genuine new bookmaker may be a challenge, especially to beginners. If you are wondering how to go about it, you need not worry because you have come to the right place. We have compiled a list of the best new betting sites in the UK. Our experts are professional bettors, and their experience with each of these sites has revealed high reliability and security.

Top 10 Best Betting Sites

Below is a list of the top 10 bookies in the UK. We review each bookmaker and our list regularly to ensure you get the latest information. Here is a breakdown of what makes each of these sites unique.


Minimum wagering on sport to activate the Free Bet is 15€. The "Welcome Free Bet" must be used at betiton within 14 days of being credited to your account.

Betiton is one of the newest betting sites in the UK. The bookmaker was launched in 2020 and is owned by Sharp Connection Ltd. Despite being new in the market, the operator competes with the leading sportsbooks in the market in terms of sports coverage and betting markets. UK players are privileged to enjoy more than 30 sports, covering all the popular leagues. Betiton’s odds are fairly competitive, and bettors will enjoy high prices, especially on the major markets. The live betting section features popular sports like Football, Volleyball, Basketball, Horse Racing, Tennis, and Golf. You can watch select events via live streaming. Even better, you can cash your single or accumulator bets if they go against your expectations.

Those who register new accounts become eligible for a £10 welcome offer in the form of a free bet when they place a qualifying bet of £15. There are other promotions for loyal customers to help them boost their bankrolls. Betiton features a well-designed website that is friendly to all types of players. Mobile gamers can access the platform via their browser without downloading any software. This bookie is an excellent choice for new and seasoned players.

MansionBet Read Review

MansionBet is a relatively new betting site established in early 2018. It is owned and operated by Mansion Europe Holdings Ltd based in Gibraltar. The operator accepts registrations from most parts of the world, and the United Kingdom is one of the countries it has the highest number of customers. MansionBet boasts a diverse range of sports and multiple betting markets.

Currently, there are more than30 sports covering both the international and the local markets. Fans of Esports will also find a decent selection of the popular titles. If you are not into sports, you can check the available special events on politics and TV programs. MansionBet has an attractive in-play section with an option to watch live streams. There is also an option to cash out your bets fully or partially to minimize possible losses.

When you create a new account, you become eligible for a £20 free bet when you wager at least £10. There are other promotions like price boosts, bet insurance, and free bets meant for existing customers. If you love playing on the move, you will appreciate MansionBet’s mobile app for Android and iOS devices. It is downloadable directly from the website.

Parimatch Read Review

18+ Opt in, bet £10 on any football market (odds 2.00+) in 7 days. No cash out. Get 4x£10 football free bets which expire in 7 days. Offer is valid from 10:00 UK time on 05/08/2023. Card payments only. Click for T&Cs.

Parimatch has been in the industry for more than two decades, but it launched in the UK in 2020. The bookie is operated by BetVictor Limited, based in Gibraltar. The UK players have quite a lot to enjoy on the platform, from over 30 different sports and a vast range of betting markets to highly competitive odds across the major markets. There are more than 1000 events featured every day in the pre-match section. 

The in-play section covers most of the sports available on pre-match, and odds here change rapidly, giving you an opportunity to take advantage of the highest prices. You can monitor your bets or watch your favorite events via live streams.

Parimatch has a great way of welcoming its new customers. By just placing a £5 first bet on the platform, you receive a £20 free bet valid for days. The bookie also has a welcome offer for esports enthusiasts of up to £30 when they place a minimum bet of £10. Besides that, Parimatch has cashout, cashback, and free bet offers for its loyal customers. You can enjoy the freedom and convenience of betting on the go by downloading the bookmaker’s mobile app for Android and iOS devices.

Hollywoodbets Read Review

Only customers who are 18 years or older are participating in the bonus promotion. Max of 1 Free Bet per customer per day, referring to the day the qualifying bet is settled. Free Bet will be valid for 7 days once credited.

Hollywoodbets is another interesting betting site that has been in the industry for many years but was recently launched in the UK in 2020. It is owned and operated by Hollywoodbets International UK Limited. This site focuses on Football and Horse Racing, which are the most played sports in the UK. Horse Racing bettors have a chance to enjoy the best odds guaranteed offer on the platform.

Hollywoodbets covers over 25 more sports, ranging from the most popular ones to the less wagered like surfing, Futsal, and Hurling. The in-play betting section features more than 10000 events every month. Live streams are available with a multi-view option that allows you to watch several events simultaneously.

Unfortunately, Hollywoodbets does not have a welcome bonus for new UK players at the time of this review. Existing players, however, have a lot to enjoy including free bets, Acca boost, and insurance. Hollywoodbets partners with BeGambleAware, an organization that encourages bettors to wager responsibly. The bookie does not have a dedicated mobile app, but players can access the website directly from their mobile browsers.


For new customers who register via Mobile; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 total max win; T&C’s apply; 18+. Full Terms apply.

Fansbet is a new site that was launched in 2017, and it has made significant progress since its establishment. The bookie is owned and operated by Argyll Entertainment AG, regulated by the UKGC. Its mission is to revolutionize the gambling industry through an exclusive sports betting offering. This site competes with most of the leading sportsbooks in the market in terms and sports coverage and odds offers.

 Currently, UK players are privileged to enjoy more than 35 sports across all major leagues in the world. The odds are above average, which is in accordance with the industry’s standards. Fansbet’s in-play section is impressive, with more than 20000 events every month. You can watch select live matches by streaming.

When you create an account at Fansbet, you receive a £10 free bet valid for days by placing a qualifying bet of £10. There are other offers for existing players such as bet builder, Acca boosts, risk-free bets, and free bets. Even better, you can cash out full or part of your bets and receive some money back.

Fansbet emphasizes responsible gambling and urges players to wager within their budget means. It partners with BeGambleAware, and GamStop to help bettors with problem gambling. Fansbet has a dedicated mobile app for Android and iOS devices. The iOS users can download it from the Apple store, while the Android users have to allow unknown sources on their settings to be able to download.

BetDukes Read Review

New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits.

BetDukes is among the newest entries in the market and has so much in store for UK players. It was launched in 2020 and is owned by ProgressPlay Limited. There are more than 20 sports offered on the platform, with a major focus on Football. Here, you will find all the popular Football leagues, including the English Premier League, UEFA Champions, UEFA Europa, La Liga, Ligue 1, Serie A, and Bundesliga.

There are more than 1000 daily Football events covering the international and local teams. BetDukes odds are competitive, with an overall payout of 95% in the pre-match section. This is a generous offer for a newly launched betting. The in-play section is also appealing, and the odds here are dynamic. You can stream select live events from your mobile or desktop and even cash out your bets,

New customers receive a £10 free bet stake after placing a £10 bet on any sports market on the site with 1.5 odds and above. The bookie has other enticing offers for the existing customers, such as cashback for the lost bets and bonuses for specific sports. BetDukes is also a partner of BeGambleAware and GameStop, which is a great sign of its commitment to emphasizing responsible gambling. The operator does not currently have a mobile app that you can download, but the good news for mobile players is that they can access the site on their browser.


New customers over 18 years old can participate in the promotion

Stsbet has been in the sports betting industry since 1997 but acquired the UKGC license in 2021. The bookie has more than one million customers in Europe, following its dynamic growth in betting offerings. If you are looking for somewhere you can find all your favorite sports and events in one place; this bookie should be your next destination.

There are more than 35 sports on the platform and over 1500 daily events on the pre-match section. Like many sportsbooks, Football takes precedence with over 1000 events every day, covering all the major leagues in the world. The live betting section covers more than 20 sports and over 20000 events every month. Players can watch matches via live streaming, which has a multi-view option to help you watch several events simultaneously.

Stsbet has a generous welcome offer for new UK bettors. When you create an account, you become eligible for a £50 cash bonus valid for days after wagering your first £100. Existing players will receive a boost on their Acca bets, among other regular promotions. There is also an option to cash out your bets to avoid making a lot of losses. The website is intuitive and suitable for all types of players. If you are a mobile gamer, you can download the Stsbet mobile app designed for iOS and Android users.

Mr. Play Read Review
Mr. Play

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full Terms apply.

Mr. Play started in 2017 as a casino and later launched in a sportsbook in 2019. The company is owned and operated by Marketplay LTD, based in Malta. Since its establishment, the bookmaker has been applying pressure to its competitors through its extensive sports coverage and competitive odds. The UK players are sure to find all their favorite games or events on the platform.

At the time of this review, there are more than 30 sports and numerous betting markets to choose from. Football is the leading sport on the platform with the highest number of daily events. You will find all popular Football leagues, including the English Premier League, UEFA Europa, UEFA Champions, La Liga, Ligue 1, Serie A, and Bundesliga. Mr. Play also has multiple in-play betting markets across more than 15000 events every month. To access the bookmaker’s live streaming option, you need to have a positive balance in your account.

New players receive a £10 when they place a qualifying bet of £10 on any sports market with 2.00 odds and above. The other available offers are the Acca boost and cash out for loyal customers. Mr. Play boosts a vast range of payment methods for UK players and fast payouts via e-wallets. The operator does not have a dedicated mobile app but offers a mobile website that replicates the desktop version. This means you can access all the features and services available on the main website on the move.

Betregal Read Review

Once you have received your Sports Bonus, wagering will need to be completed within 14 days of crediting. The Sports Bonus is subject to 9x wagering of the bonus amount, at minimum odds of 2.00 for Single bets & 1.40 per Combo bet selection.

Betregal is a Brand owned by The Regal Group and operated by Aspire Global International Ltd. It was launched in 2017 and acquired the UKGC license in the same year. Since then, the operator has managed to win the attention of many players in the UK, following its extensive sports coverage and diverse range of markets.

There are more than 30 sports and over 1500 events every day in the pre-match section. Football has more than 1000 daily events covering all the popular leagues in the world. The Esports coverage is also diverse, with more than 150 events daily from the famous titles like Rainbow six, Dota 2, Overwatch Contenders, Counter-strike, Valorant, Warcraft 3, and League of Legends. The live betting section features over 30000 events every month.

New customers receive a £10 free bet token when they bet with £20. There are other exciting offers for existing bettors like the daily Acca boost and regular free bets. The bookmaker also allows players to cash out their bets fully or partially to minimize their losses. Betregal does not have a native app, but you can access the site directly from your browser without downloading any software.


Players must make a minimum deposit of €10 and place bets to the value of €10 or more to get a €30 Free Bet. The bonus win generated from the free bet must be wagered 1 time before converting to real money.Any bonus and winnings will expire 7 days after being credited from the date and time the Free Bet credited to a player's account. on their account.

2kBet is a sister site to BetDukes since they are both operated by ProgressPlay Limited. The bookie was established in 2020 with the aim to provide quality entertainment to people who enjoy online gambling. 2kBet provides a safe, fair, fun, and regulated betting experience to players from all over the world. For this reason, the bookie has managed to attract hundreds of players from the UK, despite being new in the market.

2kBet covers more than 40 sports and over 1500 daily events. This is a very competitive offer for a newly launched sportsbook. Clearly, this is a promising giant in the future. The betting markets are diverse to cater to the changing needs of players. 2kBet’s odds are very competitive and very dynamic in the in-play section. You can watch live-action via live streaming.

Those who register on the platform are eligible for a £30 free bet when they place a minimum bet of £10. The available promotions for existing players are for individual sports. They range from cashback bonuses to free bets and more. You are also allowed to cash out your bets if they go south. While there is no app download for 2KBet, members of the website will be able to access the mobile version via their browser.

Licensing of Bookmakers in the UK

The United Kingdom is one of the largest gambling markets in the world, and the licensed bookmakers in the country appeal to a huge audience. Online betting in the UK is legal and regulated under the Gambling Act of 2005. The main regulatory authority in the country is the popular United Kingdom’s Gambling Commission. Any bookmaker wishing to offer online betting services in the UK must have a license from the commission. The main objective of the UKGC is to ensure safe and fair online gambling while enforcing regulations and protecting vulnerable adults and children. It has the authority to suspend, fine, or revoke gaming licenses within its jurisdiction.

The application process is not difficult and can easily be done online, provided you meet the requirements. To receive the UKGC license, a bookmaker has to provide proof of financial stability, the capability of maintaining a stable financial position and offering fair games to players. They should also have security measures in place for the protection of customers and the prevention of crime.

Any bookmaker found with illegal gambling practices is answerable to the commission and is also at the risk of losing the license. Players can also raise their complaints to the regulator in case the bookie is unable or hesitant to solve them. The good news is that all our recommended new bookmakers have valid licenses from the UKGC, which means they are genuine, secure, and reliable.

How do we select the UK’s Best Betting Sites?

Before we recommend any betting site to our audience, we must carry out thorough research to ensure they are secure, reliable, and able to meet the changing needs of players. Our team of experts examines a few features in each bookmaker, and based on their findings; they come up with a list of the best. Our examination is based on the criteria below.

Ease of Registration

The first step of starting your online betting adventure is registering on your favorite betting site. A user experience on any site begins with the sign-up process. When it is easy to fill in your details and set up an account, this reveals how good your experience with the rest of the website will be. Our experts create accounts on each of the bookies they examine to ensure that players do not have a hard time registering. We check out the details required in the registration form as well as the time it takes to be approved. After we are content, we move on to examining the next features.


Online security is among the major concerns of players when choosing a betting site. Everyone wants to wager on a platform where the safety of their money and personal data is guaranteed. While having the UKGC license is a great sign of the credibility of a bookie, we must dig deeper to ensure that players’ online experience is protected. One of the security measures we expect to find in a reputable new bookmaker is the SSL encryption protocol, which safeguards all confidential data from being accessed by unauthorized parties. 

We further check out the reviews of other players to find out their experiences with each sportsbook. That said, all our recommended betting sites are genuine, and bettors are guaranteed timely payouts for all their successful bets.

Bonuses and Gifts

A major aspect of a player’s decision to join a betting site is the quality of bonuses and promotions offered. With the high competition in the gambling industry, new betting sites are coming in with enticing bonuses to attract many players to their platforms. This tactic has worked well for most bookies in the UK, and they have managed to win the attention of many players in the country. The fast thing we check out in a sportsbook is the welcome bonus. This offer is essential to any player wishing to join a betting site.

The sign-up offers can be of different types, including deposit bonuses, no-deposit bonuses, free bets, and risk-free bets. Risk-free bets are offered as compensation for a lost bet, but the stake is not returned. You will only receive your winnings. The best of all is the no-deposit bonuses since they don’t require you to fund your account to receive them. We do not just look at the available sign-up offers and leave it at that. The qualifying requirements of any promotions are very crucial.

Some of the things we look at are the minimum deposit, if any, minimum odds, the wagering requirements, and the time given to meet these requirements. Certain betting sites may offer very attractive welcome offers to their new customers, but the requirements are too high to be met. We, therefore, recommend sites with fair and reasonable terms and conditions for their offers.

Besides the welcome bonuses, we check out the available promotions for the existing customers. These can be in the form of free bets, risk-free bets, Acca boosts, cashback bonuses, or bet insurances. Some bookies may even have some offers specifically for mobile gamers—all these help to keep the bettors entertained and hooked up to a site.

Application for Phones and PC

With the rapid growth in the mobile gaming industry, most bettors now prefer gambling on the move, following the freedom and convenience that comes with it. As such, most new betting sites have come up with native apps to cater to mobile gamers. Those who do not have a dedicated mobile app offer a mobile-responsive website, which players can access through their browsers. During our review, we ensure that each of our recommended betting sites supports mobile gaming by either providing a dedicated app or a mobile website. Not just that, we ensure that they are easy to use and navigate and that they have fast loading times.

There are players who find it more comfortable to bet on their PC. Most betting sites can easily be accessed via the PC's browsers. Our is, therefore, is to ensure that they are well-designed and user-friendly. Our experience with the website determines whether it will be included in our list. All the main sections should be visibly located for easy navigation. Handy features such as in-play, the search function, cash out, live streaming should be easily accessible, and the loading times fast with a stable internet connection. Overall, players should be able to place all their bets with ease.

Payment Methods

 Often, players will forget to look at the available payment methods on an online betting site. Every player should put this very crucial aspect into consideration when choosing a betting site. There is quite a diverse range of payment methods for UK bettors, and they vary depending on the bookmaker. Most betting sites allow players to utilize the banking option of their choice. Here are the options you should expect to find on our best new UK betting sites.

Bank Transfers

For some reason, players prefer to transfer funds directly from their bank accounts than using credit and debit cards. Payments via bank transfers are widely accepted by online bookmakers in the UK. Transactions processing for bank transfers are slower compared to other methods. However, for bettors who are able to wait for transactions to clear, it is the cheapest way to make online payments.

Credit and Debit Cards

Banks or financial institutions issue credit and debit cards to their customers to help them make electronic payments. Most betting sites accept payments via Mastercard and Visa. You can use them to fund your account from the comfort of your home. Deposits via these cards are instant, allowing you to start gaming immediately. 

Al you need is to provide the details of your card and follow the instructions. Withdrawals may take a few days, depending on the bookie.  


Also known as digital wallets, e-wallets allow users to send, save and receive money online. Neteller, Skrill, WebMoney, Paypal, and Qiwi are the most popular options in the UK. The most exciting part about using an e-wallet is that you do not need a bank account. Players prefer e-wallets to bank transfers and credit cards, which is why most betting sites support them. Deposits these methods are processed instantly, and in most bookies, the withdrawals are also instant.


These are digital currencies available for online payments. They are not available on every UK betting site, but a good number of bookmakers support them. Bitcoin, Ripple, and Ethereum are the most popular ones in the country. As long as you understand how Cryptocurrencies work, making money through them is straightforward.

Sports Coverage

Online players have different needs and preferences. We, therefore, recommend sportsbooks where our audiences can find all their favorite games and events. All the new betting sites in our list have decent sports coverage and diverse betting markets, and they all offer Horse Racing, which is the most wagered sport in the UK. They cover the major leagues in the world, including NBA, NFL, the English Premier League, UEFA Champions, UEFA Europa, La Liga, Ligue 1, Serie A, and more. We also check out the odds offers on the pre-match and the in-play sections to ensure players get good profits from their bets.

Customer Support

The quality of customer support is very crucial in online gambling. Players want to connect with a platform where they can freely express their questions and concerns. We must interact with the support agents of each betting site to ensure they are professional and friendly. Another aspect we consider is the response time for each of the available contact options. In essence, live chat and phone should be the fastest ways to receive responses to your questions. Email responses may take longer, but they can be used for less urgent matters. Having a 24/7 support service is an added advantage.

Compare Betting Sites

Here is a comparison table for our top ten new betting sites in the UK.

Bookmaker Sign-Up Offer Key Highlights
Betiton Bet £15 Get £10 Free bet -More than 30 sports -Competitive Odds -Plethora of deposit and withdrawal options
MansionBet Bet £10 Get £20 Free Bet -Multiple betting markets -Dedicated mobile app -Many ongoing promotions
Parimatch Bet £5 Get £20 Free Bet -Over 1000 daily events in the pre-match section -Competitive odds -Dedicated mobile app
Hollywoodbets - -Enticing promotions for existing customers -Best odds guaranteed offer -User-friendly website
Fansbet Bet £10 Get £10 Free Bet -Over 35 sports -Plethora of payment options -24/7 support service
BetDukes Bet £10 Get £10 Free Bet -Modern website design - Enticing promotions for existing customers -Wide array of specials
Stsbet £50 Cash Bonus -More than 35 sports -Over 1500 daily events on the pre-match section -Dedicated mobile app
Mr. Play Bet £10 Get £10 Free Bet -Many ongoing promotions for existing players -Competitive odds -User-friendly website
Betregal Bet £10 Get £20 Free Bet -Vast Esports coverage -Plethora of payment options -Competitive odds
2kbet Bet £10 Get £30 Free Bet -More than 40 sports -Multiple betting markets -Intuitive website

Top Soccer Betting Bookmakers

All new betting sites in the UK offer Soccer betting, but some are better than others. Most of them will also offer diverse betting markets, usually over 200, and cover all the major competitions and leagues to meet the needs of players. However, the betting market types vary a lot when you look deeper into these betting sites. Some will offer the Asian markets prop bets and bet builders, while others do not. The Soccer odds margins also vary, and interestingly, many new bookies have lower margins than most established betting sites. Lower margins mean higher odds, and this is a tactic used to attract players to join a site. After checking out the margins, we examine the available Soccer betting features like cash out, live streaming, and offers such as free bets and Acca boosts. Any unique offer that competes with the leading betting sites in the market like Betway and Bet365 is an added advantage. So, here are the top new Soccer betting sites in the UK.

  1. MansionBet
  2. Betiton
  3. Play
  4. Parimatch
  5. 2kBet

Best Bookmakers for Esports

Electronic sports have become very popular in recent years, and almost every bookmaker is offering them. Our aim is to ensure you find the best bookie for your Esports bets. Some of the things we look for are the games coverage and the diversity of markets. What really sets our top sites from the rest are the special betting markets that are rare out there, such as fantasy betting, skins betting, proposition bet, map winner, and first blood.

Expect to find the popular titles in our recommended betting sites, including the League of Legends, Counter-Strike, King of Glory, Dota 2, Call of Duty, FIFA, Overwatch, Rocket League, Starcraft 2, and Valorant. We also examine the odds offers to ensure they are competitive across all markets. Of course, you need live betting and live streaming in your Esports betting, which is why we ensure you can access these features on our top Esports sites. Some of these bookies have bonuses exclusively for Esports bettors. Here are the best bookmakers for your Esports bets.

  1. Betregal
  2. Betiton
  3. Stsbet
  4. 2kBet

Best Bookmakers for Tennis Betting 

Tennis is among the most popular sports in the market, and it is offered by almost every online bookmaker. When choosing the best Tennis betting sites, we pay attention to a variety of aspects. Among them are the available betting markets and how competitive the odds are. Tennis betting comes in different forms that players can wager on, including the WTA tour, ATP, and the popular Grand Slams.  

Some bookies have promotions that are exclusive to Tennis betting. With the Grand Slams having multiple events, the top Tennis betting sites often offer promotions like free bets around the time they take place. The most popular form of betting for this game is outright, and all our top bookmakers for Tennis betting have it. Some of the biggest tournaments you should expect to find on these sites are the Wimbledon, French Open, Australian Open, US Open, Masters 1000 Series, ATP Finals, WTA Finals, and the Davis Cup. Here are the top UK bookies for your Tennis bets.

  1. MansionBet
  2. 2kBet
  3. Parimatch
  4. Stsbet
  5. BetDukes

Best Bookmakers for Basketball Betting

Another famous sport among online betting enthusiasts is Basketball. You will find this sport in almost every sportsbook you visit. There is a vast range of Basketball betting options that bettors can wager on and big events like the Champions League and the Olympics. The most popular league in the world, which is featured by most betting sites, is the National Basketball Association (NBA).

There is more than just NBA and what makes our top bookies stand out is their diversity in both leagues and markets. You will find events on the Euro League, NCAA, EuroCup, Liga ACB, and Basket Super League. The most popular Basketball markets are Handicaps and Point Spreading, and Moneyline. Some sites have special promotions for this sport, such as free bets and odds boosts.

We ensure that our recommended sites have competitive odds across all markets to ensure you get good returns from your bets. Other features we look for are live betting, live streaming, cash out, and mobile compatibility. Here are our top choices for your bets.

  1. Hollywoodbets
  2. Betiton
  3. Stsbet
  4. Fansbet
  5. MansionBet

Top Horse Racing Bookmakers

In the UK, Horse Racing ranks as the most wagered sport. Every online bookmaker in the country covers this sport, audiences for some race events. These sites cover races from all over the world, which means players are spoilt of betting options. We recommend sites with diversity in events coverage, multiple betting markets, and highly competitive odds. The types of Horse Racing betting are classified into straight bets and exotic bets. Straight bets involve wagering on a horse to finish the race as first, second, or third. Exotic bets are more complex and more suitable for seasoned bettors.

Most bookies have the best odds guaranteed offer, where you get the best odds regardless of when you place your wagers. While Horse Racing is the most unpredictable sport in the market, it is the most entertaining, and players love wagering and watching live-action via streaming. Live streaming is, therefore, a feature we are looking for before listing a bookie. Other features we examine are application on mobile, cash out, and available promotions for Horse Racing enthusiasts. Below are the best sites for your bets.

  1. Hollywoodbets
  2. Parimatch
  3. Fansbet
  4. Stsbet
  5. 2kBet

Gambling Responsibly

Responsible gambling is an initiative meant to help players avoid gambling problems and assist those experiencing them to control their gaming. Our aim is to ensure that our audiences have the ultimate entertainment while gambling safely and responsibly. We, therefore, recommend sites that acknowledge the importance of responsible gambling. Some of our bookies partner with organizations such as BeGambleAware and Gamstop to help those experiencing problem gambling. Here are some of the services you will find there.

  • The self-Assessment Test-this includes a set of questions that you answer to weigh your betting habits. They are usually 15 questions provided by responsible gambling support organizations like Gamcare. Some bookmakers will also offer this test to help those who are at risk of developing gambling problems and support those already experiencing them.
  • Reality Checks-these are meant to help you monitor the time and money spent on a betting site. Most of our recommended bookies have reality checks as part of responsible gambling tools.
  • Deposit Limits-When creating an account, most bookmakers will give you an option to set your daily, weekly or monthly deposit limit. This is a good way of wagering within your budget means and avoiding overspending.
  • Self-exclusion- this is a policy set by bookmakers to help those experiencing problem gambling. It allows players to take a break from betting for a specific period, usually up to six months. Once enforced, it cannot be broken under any circumstances until the agreed period expires.

Online betting can be emotional and controlling. Research shows that over 15 % of bettors are fighting gambling problems. However, gambling should be a way of having fun and entertainment, which is why we advise our audiences to avoid letting emotions dictate the course of the game. Please gamble responsibly because when it is no longer fun, it becomes destructive.

New UK Betting Sites FAQs

Is online betting legal in the UK?

Yes. Online betting in the UK is legal and regulated under the Gambling Act 2005. The main regulatory authority in the country is the United Kingdom Gambling Commission. Any new bookmaker wishing to offer betting services in the UK must have a license from the commission as a sign of credibility.

How safe is it to wager on new betting sites in the UK?

It is very safe to wager on a new betting site in the UK, as long as it has a valid license from the Gambling Commission. Another thing you should look for before joining a platform is the security measures used to protect your online experience. The most commonly used measure is SSL encryption, which safeguards all confidential data from being accessed by unauthorized parties. All our recommended betting sites are secure, genuine, and reliable. You can wager on any of them without fear of how you will receive your winnings or whether your personal data is safe.

What do I need to start betting in the new UK betting sites?

First, you need to identify a bookie that fits your need and preferences. The next step is to register a new player account. Once approved, make your first deposit and begin your betting adventure. Note that you must have attained the legal age of 18 years.

Can I sign up with more than one bookmaker?

Yes. You can sign- up with multiple UK bookmakers. Players choose different bookies for various reasons. It is also a technique used by experienced bettors to take advantage of the best prices for a given event. By creating several accounts, you will also be able to enjoy the sign-up bonuses and get some good returns from your bets.

Will I be required to verify my account at a new betting site?

Yes. Account verification is a very crucial process that every genuine betting site should offer. You will be required to provide supporting documents to prove your identity and age. In most cases, this only happens once when you request your first withdrawal.

Is Horse Racing available in the new UK betting sites?

Being the most famous sport in the UK, Horse Racing is offered by most betting sites operating in the country. We have listed the best sportsbooks for your Horse race bets where you will find events from all over the world, best odds guaranteed offers, and more.

Do new betting sites offer mobile apps?

Yes. Most new betting sites offer dedicated mobile apps for Android and iOS devices. Those without an app have mobile responsive websites accessible via the mobile browser. With either of these, you can access the bookmaker’s features, products, and services on the go.

Why should I join a new betting site over an established one?

New betting sites tend to introduce new ideas and innovations that are not in established bookmakers as a way of attracting players. Most of them also have enticing bonuses and promotions for new and existing players that you can take advantage of while they last. If you want to wager modern and innovative sportsbooks, the new ones are the best.

Which payment methods are available at new betting sites?

There is a wide range of payment options available on new UK betting sites. They include credit and debit cards, bank transfers, e-wallets, and Cryptocurrencies. Our recommended sites have a decent range of these methods, and they accept payments via British Pound, which means you do not need to convert your currency.


The number of new betting sites in the UK is rising every day, and players have a lot to choose from. To help you make the right decision, we have listed the best new betting sites in the country. All our recommended bookies are secure, genuine, and reliable. You are sure to have a worthwhile experience on any of them. From wide sports coverage and multiple betting markets to enticing promotions, you will have it all. Sign-up on one of these sites today and begin your gambling adventure!

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