William Hill Rating
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William Hill Sports Betting Review 2021

Author: Yan Zhylinski

William Hill is a very popular platform among sports betting enthusiasts. The bookmaker was founded back in 1934 and has become one of the most reliable sportsbooks in the industry. It is owned by and operated by WGH limited, based in Gibraltar. For credibility, William Hill holds valid licenses from the Gambling Commission of the UK and the Gibraltar Gambling Commission. The operator is renowned for its efficient and secure services. Players have a chance to enjoy a wide range of sports betting markets and a constant stream of bonuses on the platform. In this article, we will analyze the key William Hill sports betting features that are essential to online players.

Quick Facts


Founded 1934
Official website williamhill
Licence Gibraltar, Italy, Malta, Nevada, Spain, Sweden, United Kingdom
Site language
Phone +44 (0)20 8918 3732
Email customerservices@williamhill
Restricted countries US, AF, AU, CI, CU, CD, IR, IQ, LR, LY, KR, SD, SY, ZW
Main bonus Bet €10 Get €30

Promo code: H30

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.


Min bet £0.03
Max bet Varies
Football 5.4%
Hockey 4.5%
Tennis 5.4%
Basketball 4.0%
Live betting
Live streaming
Additional markets Politics, entertainment, awards


Deposit 10 EUR 20 USD - 110,000 USD - 99,000 EUR
Conclusion 10 USD - 500,000 USD
Bookmaker`s commission 0%
Account currency AUD, CAD, CHF, DKK, EUR, GBP, HKD, JPY, SGD, USD
Payment systems VISA, VISA Electron, MasterCard, Maestro, QIWI VISA Virtual, WebMoney, QIWI Wallet, Yandex.Money, Skrill, NETELLER, PayPal, PaysafeCard, Bank Transfer, EcoPayz
Deposit methods Min Max Fee %
VISA 20 USD 150000 USD 0
VISA Electron 20 USD 150000 USD 0
MasterCard 20 USD 150000 USD 0
Maestro 20 USD 150000 USD 0
QIWI VISA Virtual 10 USD 150000 USD 0
WebMoney 15 USD 20000 USD 0
QIWI Wallet 10 USD 150000 USD 0
Yandex.Money 15 USD 20000 USD 0
Skrill 20 USD 125000 USD 0
PayPal 15 USD 10000 USD 0
PaysafeCard 10 USD 1300 USD 0
Bank Transfer 40 USD 170000 USD 0
EcoPayz 20 USD 11200 USD 0
Withdrawal methods Min Max Fee %
VISA 10 USD 110000 USD 0
VISA Electron 10 USD 110000 USD 0
MasterCard 10 USD 110000 USD 0
Maestro 10 USD 110000 USD 0
QIWI VISA Virtual 20 USD 150000 USD 0
WebMoney 20 USD 20000 USD 0
Yandex.Money 20 USD 20000 USD 0
Skrill 10 USD 125000 USD 0
PayPal 15 USD 10000 USD 0
PaysafeCard 25 USD 1300 USD 0
Bank Transfer 40 USD 170000 USD 0
EcoPayz 10 USD 150000 USD 0

Review William Hill

Why Join William Hill Sportsbook?

  • A vast range of sports
  • Highly competitive odds
  • Enticing bonuses and promotions
  • SSL encryption technology
  • Intuitive and user-friendly website
  • Cash-out option

Sports Coverage

 The William Hill pre-match section features 35+ sports. The bookie offers one of the biggest sports coverage in international and local markets. Besides regular Football and American Football, there is also Gaelic Football and Hurling. Other available famous sports include Tennis, Baseball, Basketball, Volleyball and more. Players can also wager on more obscure offers like Snooker, Bandy, Darts, Bowls, and Greyhounds.

All popular competitions like UEFA Champions, UEFA Europa, the Premier League,Cheltenham festival competition, and Cricket T20 matches are well covered. Esports enthusiasts can wager on famous titles like League of Legends, Starcraft II, DOTA 2, and Counter-Strike. There are more than 400 markets in the top matches and leagues. Players can find over 2000 daily events, with Football taking precedence.

Betting Odds

William Hill offers daily enhanced odds on a vast range of markets and sports. The bookie has the best odds guarantee on Horse Racing events such as the Cheltenham festival competition and Greyhound. Overall, the odds margin is around 4.5%, which is in line with the industry’s standards. We understand that most account holders are concerned about the margins since the lower they are, the higher the payout one could potentially get. You can switch between American, Decimal, and Fractional odds formats.

Live Betting

William Hill sportsbook features an attractive live betting section covering popular sports like Football, Tennis, Horse Racing, Basketball, Volleyball, Esports, and more. The quality of live streaming is outstanding. Players can monitor their bets via event view or multiview, which allows you to watch several events simultaneously. You can cash out full or part of your bets if you feel they are unfavorable. It is a great way to minimize possible losses.

William Hill Bonuses and Promotions

William Hill online betting is spiced up with enticing bonuses and promotions. When you create a new account at William Hill, receive a welcome offer in the form of a free bet. You need to place a £10 bet to get £30. Your first bet should be placed on a selection(s) with odds of 1.5 and above. Once you make a qualifying bet, a 2 x£15 free bet to wager on your preferred betting markets. The free bet should be utilized within 30 days.

Acca Freedom

William Hill offers a boost to the price of Acca bets with 3 or more selections up to £20. For bets with 5 selections and above, the bookie offers Acca insurance. This means that if one of your selections losses; you receive a refund of your stake in the form of a free bet of up to £30. The insurance cannot be claimed on total points, handicap, or enhanced markets.

Tennis In-Play Insurance

Players stand a chance to earn a free bet equivalent to 10% of their net losses in Tennis bets every week. The maximum free bet is £100 per week. You can utilize your free bet on any sports events and markets except pool tote, and lottery bets.

William Hill Website and Navigation

When you visit the William Hill website, you will acknowledge the operator’s focus on simplicity and quality. The platform is well-engineered, intuitive, and user-friendly. You will find a list of the available sports on the left side of the screen in a drop-down menu. Below are top bets and results of previous matches to help you make informed decisions.

The middle section of the page features the daily events, markets, and odds for each sport. Interestingly, the bookmaker has an exciting sports betting TV channel called William Hill TV. It is meant to provide players with the newest tips and hints for a vast range of sporting events. The TV videos offer a compressive advisory program for novice and seasoned bettors.

Another feature that players will find useful on the platform is the sports podcasts. It is meant to outline the newest events and news in the igaming market and serves as great learning to for those aiming at increasing their bankrolls. In terms of performance, this website does not disappoint. Everything loads fast with a stable internet connection. The website operates in more than 10 languages, with English being default.

William Hill Mobile Apps

The freedom and convenience that comes with betting on the move have resulted in the rapid growth of the mobile gaming market. William Hill offers dedicated mobile apps compatible with Android and iOS devices. They are accessible on the Play Store and Apple Store, respectively. If you do not wish to download any software, you can visit the website on your browser. The William Hill mobile version has all the features, products, and services available on the desktop, including live gaming and live streaming. Making payments through mobile is also possible. In terms of performance, the mobile version does not disappoint. It has the best loading times with a stable internet connection.

Payment Methods

Since William Hill deals with millions of customers from all over the world, it authorizes a decent range of deposit and withdrawal methods. There are more than 40 banking options, but we will look at 10 of the most popular ones. We will list a few facts about them derived directly from the bookmakers’ cashier landing page. 


Deposit Time

Min. Deposit

Min. Withdrawal

Withdrawal Time





1-3 days





3-5 days





1-3 days





Up to 24 hours





Up to 24 hours





3-5 days





1-5 days

Bank Transfer

3-5 days



3-5 days

Web Money




3-5 days





Up to 24 hours

William Hill Customer Service

The William Hill Customer support service is available 24/7. The agents are friendly, professional, and ready to respond to players’ queries and concerns appropriately. You can reach them through email, live chat, or phone. Emails are ideal for less urgent matters, as responses take a few hours. Their email address is support@willhill. If you want quick answers to your questions, the live chat option will serve you best. Here, you receive instant responses. You can also make a call to their international helpline 00800 3551 3551, and an agent will respond immediately.

There is a comprehensive FAQ section that answers the common questions about William Hill. You can type your question on the search function, and all the possible answers will load. If you do not find what you are looking for, do not hesitate to reach out for help.

Security and Licensing

Quality security has been a key aspect to the success of William Hill sportsbook. The operator aims at offering maximum security and maintaining a high privacy level to safeguard players’ online experience. To begin with, the bookie uses the latest SSL encryption technology to ensure that all confidential data is safely transferred over the internet to the server. The management of this platform also ensures that all systems and products are regularly tested for transparency and fairness. William Hill is legally approved, as it is licensed and regulated by the Gibraltar Gaming Commission and the UK’s Gambling Commission.

The bookmaker acknowledges the importance of responsible Gambling and prioritizes ensuring that gambling remains fun and safe. Players are encouraged to set their deposits to bet within their budget means. William Hill also works with gambling charities like BeGambleAware, which urges players with gambling issues to seek help and support. Those experiencing such issues can take a break through the self-exclusion policy, or block access to specific products. The terms and conditions of gaming are fair, and players can wager freely without unnecessary restrictions.

William Hill FAQs

Is it legal to play at William Hill?

Yes. William Hill is a legally recognized sportsbook with valid licenses from the UK Gambling Commission and the Gibraltar Gambling Commissioner. The bookmaker adheres to all rules and regulations of the online gaming industry.

How safe is it to play at William Hill?

Very safe! William Hill prioritizes offering a safe and secure betting environment and maintaining high-level privacy to ensure that the players’ online experience remains safe. The operator achieves this through the utilization of best measures like the SSL encryption protocol that protects all confidential data from access by third parties.

What is William Hill TV about? 

The William Hill TV is designed to air the newest tips and hints for a vast range of sporting events. It helps aspiring players to make informed betting decisions.

Does William Hill offer a welcome bonus?

Yes. New William Hill players receive a £30 welcome offer in the form of a free bet. To receive the free bet, you need to make a qualifying bet which is of a minimum stake £10. Other terms and conditions apply.

Is there a cash-out option?

Yes. You can cash out your bets in full or partially. It is a great way to minimize possible losses and securing profits.

William Hill Review of Features

From this William Hill review, there are many reasons why the bookie has been able to establish itself as one of the Industry’s leading bookmaker. From account registration, to the customer support and website interface, everything is a breeze. The operator’s odds are above its competitors and so are its standards when it comes to security and quality of products such as cash-out.

Since its first online presence in 1998, the bookmaker has been able to take gaming to a top-notch level by offering outstanding app-based betting. Besides, William Hill has extensive sports coverage, a wide range of betting markets, and competitive odds, which attracts millions of customers to the platform.

 The support of innovative products like Esports also plays a big role in marketing the platform. To spice it up, the bookie offers a constant flow of enticing bonuses and promotions to keep its customers entertained and hooked up. Handy features like gaming, live streaming, and cash out make the betting experience more exciting. William Hill remains a reputable online bookie in all fronts both in the UK and overseas.

Our verdict

Updated: 11 June

Bet £10 Get £30 in free bets credited as 2 x £15 bets
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